Credit Suisse pumps up oOh!media, APN Outdoor
It's an interesting time for Credit Suisse analysts to launch bullish coverage of the Australian outdoor media sector.
It's an interesting time for Credit Suisse analysts to launch coverage of the Australian outdoor media sector.
The analysts came out with "outperform" ratings and big share price targets on both oOh!media and APN Outdoor on Tuesday morning, saying the two companies would continue to benefit from structural change in the media sector.
Credit Suisse reckons APN Outdoor is worth $7.05 a share and said its 20.1-times price-to-earnings ratio was a reasonable place to buy. APN Outdoor shares closed at $6.38 on Monday.
And the broker said oOh!media is worth $4.95 a share and said its 17.8-times P/E ratio was "an especially attractive entry point". The stock last closed at $4.40.
"Whilst the fragmentation of broader media plays into the OOH [out of home] segment, the multi-year process of digitising inventory (which has several years to run) is providing an additional (and large) tailwind to the sector," the analysts told clients.
Credit Suisse's coverage comes as fund managers take a second look at the two outdoor advertising companies, following their respective successful initial public offerings in late 2014.
Fundies are looking particularly closely at oOh!media, with a tranche of 36.2 million shares owned by CHAMP Private Equity out of escrow and subject to pitching from brokers.