Facebook Ad Basics
(Video length: 2:39)
Facebook offers powerful and unique ways to show your ads to the people most likely to care about your business.
With ads, you can:
- Reach people based on location, age, gender, interests and much more.
- Use tools to understand how they’re performing and make them even better.
Create ads based on your business goals
You can reach your goals by reaching the right people. The ads we offer are designed to help you get the best possible response from the people who see your ad.
Whether you want to get more people in your store, on your website, installing your app, liking or commenting on your Page and more, we’ll help you create ads that make your goals a reality.
Tell us who should see your ad
When you run an ad, just choose the traits of the audience that should see your ads.
You can reach your audience by:
- Location
- Demographics (age, gender and more)
- Interests (activities, hobbies and more)
- What they buy online and offline
- Many other categories
Choosing your audience with such reach, accuracy and affordability is what makes Facebook an incredible place to advertise.
Create high-quality ads with impact
We’ll help you create your Facebook ad, and even include tips for clear writing and choosing the best photos—so your ad has impact right from the start.
See the details of your ad performance
You’ll get regular updates from Facebook on how your ads perform—like how many people saw it and how many engaged with your ad. And to make your ads better based on how people respond, we’ll give you key details on ad performance and tools to make edits even after your ads are published.
Create Ad