- published: 07 Oct 2015
- views: 976233
Forever 21 is an American chain of clothing retailers with branches in major cities in the United States, Puerto Rico, Canada, Europe, Asia, in the future Latin America, and the Middle East that offers trendy clothing and accessories for young women, men, and girls at affordable low quality prices.
Forever 21's marketing image is based around made-in-the-USA merchandise produced in California, however most product pages indicate items are imported. It sources its designs from hundreds of Southern California suppliers. Forever 21’s merchandise does not have uniform specifications, quality, patterns or even sizes; these details vary by supplier.
The chain, originally known as Fashion 21, was intended at first mostly for middle-aged women. The store was founded in Los Angeles, California in 1984 by Do Won Chang (Hangul: 장도원) and his wife Jin Sook Chang (Hangul: 장진숙). The first Fashion 21 store opened on April 21, 1984. It was located at 5637 N. Figueroa St. in the Highland Park district of Los Angeles. The store sized at only 900 square feet (84 m2). It is still in operation and bears the chain's original name. Trendy designs seen in South Korea were sold and targeted to the Los Angeles Korean American community. However, people from many other ethnicities and nationalities began noticing the trend-setting fashion designs and the store became increasingly popular. By the end of the first year sales were reported to have risen from $35,000 to $700,000. Fashion 21 eventually expanded at the rate of a new store every six months and changed the Fashion 21 brand name to its current name, Forever 21.
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