- published: 22 Mar 2016
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A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Demetria Devonne "Demi" Lovato (born August 20, 1992) is an American singer-songwriter, musician, and actress. Her earliest roles included Angela on Barney & Friends, before she became better known for her starring roles in the Camp Rock movies, as Sonny Munroe in the Disney sitcom Sonny with a Chance, and as the star of the 2009 movie Princess Protection Program. She is also involved in philanthropic activities through charity work and various social and environmental causes.
As a solo musical artist, Lovato released her debut album Don't Forget on September 23, 2008. The album debuted at number two on the Billboard 200 selling 89,000 copies in the first week. It has since shipped over 500,000 copies, earning a gold certification in the United States. Lovato released her second album, Here We Go Again, on July 21, 2009. The album debuted at number one on the Billboard 200, selling 108,000 copies in the first week. Her third studio album, Unbroken, was released on September 20, 2011 and peaked at number four on the Billboard 200. She is working on her fourth studio album.