Reach all the right people
Get specific about who you’d like to reach with your Facebook Ads. Here’s how you can create targeted ads for the people who’ll love your business.
Location
Reach your customers in the areas they live or where they do business with you. Target ads by country, state, zip code, or even the area around your business.
Demographics
The customers your business serves are on Facebook. Choose the audiences that should see your ads by age, gender, interests—and even the languages they speak.
Interests
When people are interested in your business, they're more likely to take action on your ad. Choose from hundreds of categories like music, movies, sports, games, shopping, and so much more to help you find just the right people.
Behaviors
You know your customers best, and you can find them based on the things they do—like shopping behavior, the type of phone they use, or if they're looking to buy a car or house.
Connections
Reach the people who like your Page or your app—and reach their friends, too. It's an easy way to find even more people who may be interested in your business.
Learn more about choosing your Facebook Ad audience.
Stay in touch and grow
These targeting features help business stay in touch with existing customers and find more people like them on Facebook.
Custom Audiences
Custom Audiences help you find your existing customers among all the people who are on Facebook. You can create a Custom Audience using a customer contact list, your website traffic or activity in your app.
Learn how to create Custom Audiences.
Lookalike Audiences
Lookalike Audiences let you find more people who are similar to your best customers. It’s a great way to use the insights you’ve gained from your Facebook marketing to find more people who’ll love your products and services.
Learn how to create Lookalike Audiences.
Facebook Ads are shown to your target audiences along with stories from their family and friends.
How people see ads.