Podcast – How to Use Unstructured Data to Understand Customer Language
Cary Fulbright, Chief Strategy Officer at Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives. The…
(On-Demand) At the Speed of Social – Hidden Holiday Insights Tour
What if your brand discovered hidden social insights that can transform the business at many levels? In a global marketplace, search precision around relevant conversations is imperative to a business’ success. With social content, it’s easy to set up search for the obvious terms around your brand…
(On-Demand) Surfacing Early Fraud Indicators
Experts estimate that insurance fraud reaches as high as $5 billion each year. To stay ahead of the game, Insurance companies must be positioned to detect early warnings of fraud to curb financial losses.Attensity’s James Purchase, VP of Product Management and Kevin Mulcahy, Head of Business…
Podcast – Big Data’s Big Payoff Arrives As Customer Experience Insights Drive New Business Advantages
Part of the equation for making Social CRM effective comes from properly capturing the natural language knowledge delivered through the many social channels available to users. But even that is but a first step to being able to gain ever-deeper analysis, and rapidly and securely making those…
Social
