- The Washington Times - Friday, April 1, 2016

As an April Fools' Day joke, Esurance is touting its mock “Election Insurance” coverage for Americans looking to flee the country after election day.

The campaign, created by Leo Burnett Chicago, cites a Vox poll that revealed 28 percent of voters would consider moving to another country, such as Canada, if the candidate they don’t like wins the election.

“Every four years, we hear from countless dissatisfied Americans who threaten to leave the country if the ‘wrong’ candidate is elected into office,” Alan Gellman, chief marketing officer at Esurance, said in a March 31 press release. “This year, we’re very pleased to announce our newest innovation — Election Insurance. If your preferred candidate loses the election, Esurance will protect your home so you can move out of the country worry free.”

The ad includes a disclaimer at the end stating that election insurance isn’t real and Esurance “is not liable for any walls erected after your departure, and assumes no legal or financial responsibility if your assets are redistributed for the greater good in your absence.”

“On April Fools' Day, we wanted to imagine how homeowner’s insurance might ease the political woes of those people considering a move if their candidate loses,” said Brian Shembeda, EVP, creative director, Leo Burnett Chicago. “We attempted to match the more absurd moments from this year’s presidential race with an equally absurd policy to protect them.”