Harish Bijoor - Brand Expert & CEO, Bijoor Consults

• Report rights infringement
• published: 24 Dec 2012
• views: 436

Harish Bijoor is a prolific blend of an entrepreneur, author, quizzer and brand manager, all combined in one. Harish Bijoor started his career as a management trainee at Brooke Bond-Lipton and after seven years at Hindustan Lever, Harish Bijoor switched to Tata Tea Ltd., joining them as General Manager -- Marketing in 1993. At Tata Coffee, Harish Bijoor soared to the post of Vice President -- Marketing Operations and was responsible for enhancing its brand image and revenues. However, to pre-empt any semblance of monotony, Harish Bijoor left Tata Coffee to assume the position of Chief Operating Officer, Zip Telecom Limited. He is currently the CEO of Harish Bijoor Consults, a private-label consulting firm that specializes in Brand and business strategy. After pioneering the Tata's foray into the coffee market, Harish Bijoor has earned an unshakable reputation as one of India's best-known coffee marketers. With an emphasis on market study and consumer behavior coupled with instinct and intellect, Harish Bijoor is highly effective in the field of marketing. He has studied threadbare the technical aspects of growing, harvesting, roasting, grinding and packaging coffee and has made presentations at several international symposia related to coffee. Harish is reputed to be an excellent HR person as well, with a vastly personalised rapport with his employees. Harish Bijoor models himself philosophically on Mahatma Gandhi and teaches at several institutions including Indian Institute of Management and the Indian Business Academy. He also writes regularly for columns in leading newspapers, especially on branding, and is currently authoring two books. Widely travelled, he has authored Marketing Trends, a book meant to stimulate consumer interest in marketing--specific issues. Harish Bijoor has the uncanny ability to combine technology and ground reality, and consequentially enhance the mass appeal of a brand.