Starting A Personal Training Business

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• published: 07 Jan 2014
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Join me at my blog for more personal trainer marketing tips: http://RenegadeFitnessMarketing.com Hey, Bedros Keuilian here, and I'm a fitness marketing expert, which pretty much means I help personal trainers grow their business, make more money and get more clients. In fact, I've been doing this for well over a decade and started off with my own multiple training facilities and did pretty well for myself. Now, what I want to talk to you about today is specifically starting a personal training business, because we all start off in a big box gym. At some point, we kind of migrate to training clients at home. Check out my blog http://ptpower.com/start-personal-training-business/ When you really start taking that next step into entrepreneurship and you want to open up your own boot camp or personal training center or even small community gym, where do you start, right? You don't have to worry about street visibility, number one. I want you to rest assured that you don't have to worry about paying ridiculous amounts of dollars per square footage because you don't need a commercial strip mall. So the first thing I can tell you is start small, you know. There's nothing wrong with bursting at the seams, right? You want to have that appearance in your studio or boot camp where a busy restaurant, right? Keep it around 2,000 square feet, 1,500 square feet. Now the next thing is don't spend all of your time, money, effort and energy into making this place look super-duper awesome and completely neglecting the number one thing you have to do to drive traffic, which is marketing, right? Always focus on marketing. When it comes to marketing your boot camp or your gym, for that matter, you're going to focus on the three things that really matter most each and every month -- online marketing, offline marketing, and of course, internal marketing. Now let me explain these three things because they are, to me, the pillar of what your fitness business should be built on. So let's look at these things. Thing number one, we're going to go online. Now look at all the different online marketing strategies that you have. For example, you've got Deal of the Day sites, like LivingSocial and Groupon. Thing number two when starting a personal training business online is create your fan page and start running ads to people in your community who are your target market, right? Thing number three is optimize your website for the keywords that matter most to you, so that when people search for a local business, for example if someone searches for, let's say, Chino Hills personal trainer or Chino Hills fitness boot camp, they're going to find your location and your website and not the competitor. Thing number four is to build an email list. If you don't have an email list right now, then you're really missing out on a whole bunch of clients, because when you build an email list of prospects, of people in the community who are interested in burning fat, want to learn more tips and healthy recipes from you, over time they get to know, like and trust you. And when they know, like and trust you, they're ultimately going to buy from you when they're ready to work with a trainer. So look at all of the off-the-top-of-my-head online strategies that you can use. Offline strategies to me, one of my favorite ones, are lunch-and-learns. I'll pick a small business that has anywhere from 5 to 15 employees, chiropractor, dentist, real estate office, hair salon with a whole bunch of hair dressers, and I'll go do a lunch-and-learn. And at the end of this little mini lunch-and-learn process, I offer them all a free week to come try us out and I capture their email addresses and phone numbers. Now, direct mail is kind of hit and miss for a lot of people. Your offer has to be irresistible and what I found is your offer has to be under $100. So consider doing a 14-day fat furnace program for $67. Or consider a 28-day flat belly program for $97. Those are the best promoting offers. Send postcards out to houses that you feel are in that upper demographic who might have that ideal client in them. Now thing number three of course is referrals. Referrals are your internal marketing strategy and referrals are the lifeblood of your business, because as you use these top two to initially build your clientele base, ultimately you're going to throttle back on thing number one and two, and you're going to use more word of mouth and client referrals to get their friends, family, coworkers into your business. I hope this made a lot of sense to you. And if you have any questions, you can visit me on my blog. Just click the link down below in the description box and you'll get more information on how to grow your fitness business. http://ptpower.com/