Herzliya (Hebrew: הֶרְצְלִיָּה‎‎) is a city in the central coast of Israel, at the western part of the Tel Aviv District. It has a population of 87,000 residents. Named after Theodor Herzl, the founder of modern Zionism, Herzliya covers an area of 26 km². At its western municipal boundaries is Herzliya Pituah, one of Israel's most affluent districts, home to ambassadors, foreign diplomats and businessmen.

Herzliya, named after Theodor (Benyamin Zeev) Herzl, was founded in 1924 as a semi-cooperative farming community (moshava) with a mixed population of new immigrants and veteran residents. In the 1920s, the father and grandfather of Tal Brody helped build the country's first airfield in Herzliya. After the establishment of the state in 1948, large numbers of immigrants settled there. In 1960, when the population reached 25,000, Herzliya was declared a city.

According to the Israel Central Bureau of Statistics, residents of Herzliya are among the wealthiest in Israel. In 2003–2005, average monthly salaries were NIS 8,211, or about NIS 1,500 above average in a survey of Israel's 15 largest cities. However, there is a large gap between the city's seven working class neighborhoods, among them Yad Tisha, Neve Yisrael and Neve Amal, and upscale Herzliya Pituah. The population is older than that of other cities in the Sharon region: 18% are under 14 years old, compared to a national average of 27.5%.