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How Facebook decides which female breasts you can see

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An acclaimed artist is conducting a social media experiment on the naked form.

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Artist's nude photo censored by Facebook

Internationally acclaimed artist Ella Dreyfus is shocked that her 1999 image of a nude woman's hands has been removed from Facebook under 'community guidelines'.

PT1M52S 620 349

Sydney artist Ella Dreyfus has been blocked from Facebook after posting photographs of ageing nude women in protest at the narrow "community standards" that govern the social media site.

Following the contentious censorship of an image of Aboriginal female breasts by the social media giant last week, the internationally acclaimed artist and senior lecturer at the National Art School believes that Facebook deems some female breasts more acceptable than others.

On Monday, an image of an aged woman's hands in front of her nude body was deleted from Dreyfus' account "because the content might promote sexual violence or exploitation".

Artist Ella Dreyfus is conducting a social media experiment on the naked form.

Artist Ella Dreyfus is conducting a social media experiment on the naked form. Photo: Supplied

She objected by posting a second photo of a woman's naked torso, this time focused on a long, deep scar running down the subject's sternum. As in all of the artist's photos, the woman's bare breasts are not blurred or obstructed in any way.

In the post, she challenged Facebook's systems to distinguish between what it deems acceptable and unacceptable upper body nudity.

"Facebook, can you determine whether this chest belongs to a male or female person?" wrote Dreyfus to her 1216 friends on the private page. "And after making your judgment, would it breach your 'community standards'?

Dreyfus at Sydney's Arts Health Institute conference on Monday. During the lecture, Facebook censored her account.

Dreyfus at Sydney's Arts Health Institute conference on Monday. During the lecture, Facebook censored her account. Photo: Ella Dreyfus

"You removed my previous photograph because the content might threaten or promote sexual violence or exploitation. This photograph shows a chest with a scar after open-heart surgery, and comes from my art exhibition Age and Consent. It has nothing to do with sexual activity. Unless you see it that way."

Facebook is clear about restricting "some images of female breasts if they include the nipple", but the artist suspected that breasts that are young or less immediately "female" slip through the censorship process.

While the photo, chosen specifically for its androgyny, appeared to pose no problems, a follow-up post featuring a screengrab of the earlier banned photo saw the artist slapped with the 24-hour ban on Wednesday afternoon.

The photo of two Aboriginal women at a Northern Territory public ceremony, published by New Matilda, that was the ...

The photo of two Aboriginal women at a Northern Territory public ceremony, published by New Matilda, that was the subject of a Facebook ban last week. Photo: Chris Graham, At Large Media

The ban comes after Aboriginal rights activist Celeste Liddle and some of her supporters, including Dreyfus, were censored by Facebook for posting an image of Aboriginal women with painted chests and bare breasts engaged in a cultural ceremony in the desert.

The image illustrated Liddle's transcript of her International Women's Day speech, which focused in part on Indigenous voices in feminism and gender equality and was published by the website New Matilda.

By showing naked breasts, the image reportedly "violated community guidelines by posting nudity or material of a sexually suggestive nature".

A report in the Sydney Morning Herald on Dreyfus' work in 1999.

A report in the Sydney Morning Herald on Dreyfus' work in 1999.

A gay kiss, nude drawings and breastfeeding mothers have all been struck by the same unforgiving rules.

"We remove photographs of people displaying genitals or focusing in on fully exposed buttocks," reads Facebook's Community Standards page. "We also restrict some images of female breasts if they include the nipple, but we always allow photos of women actively engaged in breastfeeding or showing breasts with post-mastectomy scarring. We also allow photographs of paintings, sculptures and other art that depicts nude figures."

Dreyfus' social experiment raised the question of why some images of breasts were deleted while others, such as the possibly more male-looking, pass the test. Does Facebook use some kind of nipple-detection software – and if not, how is human bias such as ageism avoided, she asked.

The first image, which was removed from Facebook.

The first image, which was removed from Facebook. Photo: Ella Dreyfus, Age and Consent, ©1999, Gelatin Silver photograph, courtesy of the artist

"We use automation to make sure that our reviewers are focused on reviewing what really needs to be reviewed," a Facebook spokesman told Fairfax via email.

"For instance, if 1000 people report a video right away, we will not have 1000 people review it; we will just have a couple people review it.

"Similarly, if the person who posted the reported content has already voluntarily removed it, we do not need to review it. So yes, we use automation to help ensure that we are using our reviewers in the most valuable way. But at the end of the day, a lot of this work is contextual, so we have people reading the reports to make those decisions."

The second Dreyfus image uploaded to Facebook.

The second Dreyfus image uploaded to Facebook. Photo: Ella Dreyfus, Age and Consent, ©1999, Gelatin Silver photograph, courtesy of the artist

Those monitors "receive regular training in our policies and are responsible for reviewing reports from our community and removing content that violates our standards."

The spokesman referred to Facebook's nudity policy, as laid out online:

"We are aware that people sometimes share content containing nudity for reasons like awareness campaigns, artistic projects or cultural investigations. The reason we restrict the display of nudity is because some audiences within our global community may be sensitive to this type of content – particularly because of cultural background or age. In order to treat people fairly and respond to reports quickly, it is essential that we have policies in place that our global teams can apply uniformly and easily when reviewing content. As a result, our policies can sometimes be more blunt than we would like, and restrict content shared for legitimate purposes."

He said that reviews are usually triggered by a user reporting questionable content, which suggests that the chest image is still up because nobody has reported it – and that the hands image may have been reported by one of Dreyfus' friends, a theory she considers unlikely.

He added that the number of reports is insignificant, meaning just one transgression of Facebook standards is enough to warrant action.

"If we receive 1 million reports of content which we find to be within our standards, then that content will stay up," the spokesman said.

Speaking with Fairfax Media, Dreyfus said Facebook's actions "do not bode well for the future."

"It's a really beautiful, poignant image from my Age and Consent series, I had a lot of positive feedback from people who were moved by the image," she said.

"It could be portrayed as being sexualised as much as any picture of a woman. What is wrong with being nude? These bodies have so much history and life in them."

The images were first published in full across print media 17 years ago, she said, as she queried today's encroaching censorship from unknown decision-makers.

"What's really bizarre is that when my exhibition first came out in 1999, I had major coverage. What world of censorship do we live in?

"The whole point of my exhibition was that we are not allowed to look at older bodies. Here we are in 2016 and the biggest company in the world is really monitoring carefully what we are allowed to see and so diversity is not there. Who are the people making these decisions?"

Instagram, which was bought by Facebook for approximately $A1.3 billion in 2012, also censored Dreyfus' original image on Wednesday afternoon.

In a post titled Managing Unconscious Bias, Facebook chief operating officer Sheryl Sandberg wrote that "diversity is central to Facebook's mission of creating a more open and connected world".

What precisely remains offensive about an aged woman's nipple – in traditional dress, in artistic pose or in plain celebration of diversity – remains unclear.

17 comments so far

  • Its the human body, it simply cannott be offensive.

    Commenter
    stuff me
    Date and time
    March 16, 2016, 3:04PM
    • A nude from an artist is taboo ... but 100 people killed in broad daylight with an assault rifle is completely OK.
      Ya gotta love the sense of priorities US companies have.

      Commenter
      middle of the road
      Date and time
      March 16, 2016, 10:13PM
      • I do not see men or women the same. We ARE DIFFERENT we are made up of different chromosomes and have different bodies clearly for different purposes. Just because a man can show his nipples in public dosnt make it acceptable for women to show off her bare breasts in public (unless breastfeeding) , why do we think that everything a man can do we should?? Where the hell do u draw the line?? There should be a clear limit and difference between men and women because we are different from birth! Why can ppl accept animals to act different according to their gender however the same ppl who think we humans are animals also, cannot accept that men & women are different in a physiological sense and psychological sense?? How about Facebook just banning men's nipples too if that's gonna make the feminists cry. I personally think our society would be better off if there was less sexual content being displayed, women nowadays are displayed as sex objects in adds and social media ect and these particular women will hardly ever be respected as anything but that if they continue in that way. men should respect women no matter what and women should respect men as well, however I think something in a mans brain subconscious tells them not to feel proud of these types of women in there hearts so they subconsciously don't and then treat them like scum. Women must respect their bodies and not put it around like its nothing. precious jewels are hard to get and once found they are treated carefully with respect and presented in a tasteful way. ALL WOMEN ARE DIAMONDS & SHOULD Only display for those in their private life that will respect them and not take advantage of them.

        Commenter
        24 year old women
        Date and time
        March 16, 2016, 10:25PM
        • I find your tirade naïve. The issue is NOT about whether people should show their bodies, male of female. The issue is about censorship by unknown people who work for Facebook and who are operating outside of any normal parameters of censorship as we would expect in our new tabloids for instance. If you read the article in full, you would have noted that the photographs were censored from a private and locked facebook page which is only able to be accessed by Ella's friends and contacts. My guess would be that those people are already well aware of Ella's work which as the article states is available in galleries and books and has been around for years. She is a famous and talented Australian artist. Grow up. If you don't like the photos, don't look at them. No one is forcing you.

          Commenter
          Sara
          Location
          Newport
          Date and time
          March 17, 2016, 9:37AM
      • it partly begs the question of whether the indigenous women were asked if it was ok to take the photo. I also hope they were told it was to be uploaded to social media site Facebook.
        part of the issue i see is the seemingly confused message man women issue.
        "let's show indigenous women's breasts because it's cultural etc" but when their breasts should be similarly exposed ie the recent brisbane bare breast picnic suddenly their principles and sense of freedom disappear and they cover up. may that be part reason why facebook similarly are confused?

        Commenter
        david
        Date and time
        March 16, 2016, 10:26PM
        • Who gives them the right to decide what is acceptable or unacceptable breasts, everyone is different and what is beautiful to one person may be horrid to another.
          Wake up Facebook, your still living in the last century.
          If you want to become a censor, then cut some of the inappropriate language posted on some of the inappropriate named posts.

          Commenter
          DukeofWoyWoy
          Location
          Central Coast NSW
          Date and time
          March 16, 2016, 10:27PM
          • It's another example of the Americans trying to foist their sick religious interpretation of pornography onto the rest of the world.

            Commenter
            Rookie
            Location
            Central Coast
            Date and time
            March 16, 2016, 11:32PM
            • This is the much lauded left wing thought police in action. Surely you don't think that stopping free speech (dangerous speech and ideas) is a bad thing?

              Merkel does it! Sweden does it! China and Russia do it!

              What could possibly go wrong?

              Commenter
              thefinn
              Location
              Sydney
              Date and time
              March 17, 2016, 5:19AM
              • I guess FB needs to draw a line somewhere and hold to it, otherwise FB would degenerate into a cesspool of porn.

                Where this line is will always be different for different people.

                Its not censorship, because Ella is free to post her pics somewhere else. If Ella is unhappy with where Facebook's line is, she's free to cancel her account... afterall, Facebook isn't hers.

                Commenter
                greg smith
                Location
                syd
                Date and time
                March 17, 2016, 6:13AM
                • The world has gone mad and is run by narcissistic young selfie addicted Facebook executives with body image issues. These photos simply shows the reality of nature and all our futures (assuming we're lucky to live long and happy lives) which is too overwhelmingly honest for their over inflated, social climbing - money driven egos.

                  Commenter
                  Megaphone
                  Date and time
                  March 17, 2016, 8:40AM

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