- published: 08 May 2009
- views: 5101
Wrap rage, also called package rage, is the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-remove packaging, particularly some heat-sealed plastic blister packs and clamshells. Consumers suffer thousands of injuries per year, such as cut fingers and sprained wrists, from tools used to open packages and from the packaging itself. Easy-opening systems are available, when desired, to improve convenience to end-users.
Packaging sometimes must be made difficult to open. For example, regulations dictate that some over-the-counter drugs have tamper resistance to deter unauthorized opening prior to the intended customer and be in child-resistant packaging. Other packages are intentionally made difficult to open to reduce package pilferage and shoplifting.
Hard plastic blister packs also protect the products while they are being shipped. In addition, using transparent plastic allows consumers to view products directly before purchasing them.
Wrap or WRAP may refer to:
Rage may refer to: