Pita

Pita or pitta (/ˈpitə/ or US /ˈpiːtə/) also known as Syrian Bread or Arabic Bread, is a soft, slightly leavened flatbread baked from wheat flour that originated in the Near East, most probably Mesopotamia around 2500 BC. It is used in many Mediterranean, Balkan and Middle Eastern cuisines and resembles other slightly leavened flatbreads such as Iranian nan-e barbari, South Asian flatbreads and Central Asian naan, and pizza crust.

Etymology

The first known mention of the word in English was in 1936. The English word is borrowed from Modern Greek πίτα. These all probably come from the Byzantine Greek πίτα 'bread, cake, pie, pitta' (attested in 1108). Some sources trace it to the Ancient Greek πίττα or πίσσα 'pitch/resin', while others characterize this as "unlikely" and trace it to Latin picta 'painted', itself supposedly from Greek πηκτή 'congealed'. Though the Modern Hebrew word pittāh is spelled like the Aramaic pittəṭā/pittā (which is related to Levantine Arabic fatteh), they are not connected historically. Other hypotheses trace it to Germanic or Illyrian.

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General Magic

General Magic was a company co-founded by Bill Atkinson, Andy Hertzfeld and Marc Porat that developed a new kind of handheld communications device they called a "personal intelligent communicator", which was a PDA precursor that stressed communications. During the early 1990s, Joanna Hoffman was vice president of Marketing.

The original project started in 1990 within Apple Computer, when Porat convinced Apple's CEO at the time John Sculley that the next generation of computing would require a partnership of computer, communications and consumer electronics companies to cooperate. Known as the Paradigm project, the project ran for some time within Apple, but management remained generally uninterested and the team struggled for resources. Eventually they approached Sculley with the idea of spinning off the group as a separate company, which occurred in May 1990.

The company started to generate some buzz during that year, and by 1992 some of the world's largest electronics corporations, including Sony, Motorola, Matsushita, Philips and AT&T Corporation were partners and investors in General Magic. Apple also decided to re-enter the market with a project that eventually developed into the Apple Newton, and they decided to sue General Magic. The lawsuit did not produce a definitive outcome, however there remained long running tensions betweens the two companies.