- published: 29 Jun 2014
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Techno is a form of electronic dance music (EDM) that emerged in Detroit, Michigan in the United States during the mid to late 1980s. The first recorded use of the word techno in reference to a genre of music was in 1988. Many styles of techno now exist, but Detroit techno is seen as the foundation upon which a number of subgenres have been built.
The initial take on techno arose from the melding of electronic music, in the style of artists such as Kraftwerk, Giorgio Moroder and Yellow Magic Orchestra, with African American music styles, including funk, electro, Chicago house and electric jazz. Added to this is the influence of futuristic and fictional themes that are relevant to life in American late capitalist society—particularly the book The Third Wave by Alvin Toffler. Pioneering producer Juan Atkins cites Toffler's phrase "techno rebels" as inspiring him to use the word techno to describe the musical style he helped to create. This unique blend of influences aligns techno with the aesthetic referred to as afrofuturism. To producers such as Derrick May, the transference of spirit from the body to the machine is often a central preoccupation; essentially an expression of technological spirituality. In this manner: "techno dance music defeats what Adorno saw as the alienating effect of mechanisation on the modern consciousness".
Pierre David Guetta (7 November 1967), known professionally as David Guetta (French pronunciation: [daˌvid ɡɛˈta]), is a French house music producer and DJ. Originally a DJ at nightclubs during the 1980s and 1990s, he co-founded Gum Productions and released his first album, Just a Little More Love, in 2002. Later, he released Guetta Blaster (2004) and Pop Life (2007). His 2009 album One Love included the hit singles "When Love Takes Over" (featuring Kelly Rowland), "Gettin' Over You" (featuring Chris Willis, Fergie & LMFAO) and "Sexy Bitch" (featuring Akon), the last becoming a top five hit in the United States and all three reaching #1 in the United Kingdom, as well as another internationally known single called "Memories" featuring Kid Cudi which became a top five hit in many countries. Guetta has sold over three million albums and 15 million singles worldwide. He is currently one of the most sought-after music producers. As at 2012 David Guetta is the world's most popular DJ, claiming the #1 poll position of the DJ Mag 100 popularity poll.