Social Media Club Austin Meeting February 2012

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• published: 23 Feb 2012
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Winning Audiences' Hearts With Infographics and Visualizations This month's Social Media Club Austin panel focuses on a form of media that has become increasingly popular online as a way to present data and information in a captivating way that is both easier to understand and aesthetically pleasing. Our panelists will share strategies and best practices involved with designing and placing/promoting infographics, and visualizations, and they will also share more about the inspiration and creativity that goes into leveraging this form of media for business purposes. Panel Lineup: MODERATOR: John McElhenney(@jmacofearth) A passionate thought leader for social marketing, John has been teaching and crafting online strategy for 10 years. For the last 3 years, Fortune 500's to start-ups have generated business value with John's social campaigns and strategic planning. Previously, John served Dell Global Online as a social media early adopter. John also led teams at Austin interactive agencies: Tocquigny, AxiomFire, and SicolaMartin. He has a BA English from The University of Texas at Austin. http://uber.la Robert Villalpando(@StatesmanGrafix) Austin American Statesman Interactive Graphics / MultimediaProducer Roberto joined the Austin American-Statesman in 1998 as a Sunday Page One designer and copy editor; however, the role also involved creating photo illustrations and building standalone infographics. In the interest of continuing to improve the Statesman's online capabilities, when the opportunity arose, Roberto proposed turning his role into a hybrid print/online graphics position to take print graphics and turn them into interactive features. Since then, he has worked on developing methods to produce labor-intensive interactive graphics on the fly and on producing new forms of multimedia including motion graphics and audio slideshows. With increasing demand for mobile content, Roberto produces more interactive graphics using only browser-based technologies such as HTML5, CSS3 and the JQuery javascript library. Statesman Latest Interactiveshttp://statesman.com/multimedia/latest-interactives-84970.html Roberto on Facebookhttps://www.facebook.com/roberto.villalpando Melissa Ek(@ekmedia) ekMEDIA Melissa has been the owner and graphic designer of ekMEDIA since 1999. As an art/graphic design major, her segue into web and social media design came naturally and now includes creating eye-catching infographics, Facebook landing page designs, Twitter backgrounds and YouTube channel customization. When not using social media to stalk...err, pre-screen potential online dates, Melissa enjoys strolling South Congress, running Town Lake and streaming bad movies on Netflix. http://ekmedia.com ek MEDIA on Facebook - fb.com/ekmediafanpage Social Media Portfolio - http://bit.ly/xGRNGF Diego Martinez-Moncada (@diegomm90) Daily Infographic (@the_infographic) Diego is a senior at the University of Texas at Austin majoring in government. He has worked as director of digital content for Daily Infographic for the past two years. Daily Infographic delivers new infographics every day -- from personal finance to bacon consumption. Diego has written articles for the website covering topics ranging from Bill Murray to Chinese economics. http://dailyinfographic.com/about Christine Fish (@Fishco_Studios) Fishco Studios, LLC Christine is the founder and President of Fishco Studios, LLC, a small business that provides technical writing and instructional design services to the high tech community. As a senior technical communicator and instructional designer with 15 years of experience, Christine has produced numerous manuals and elearning tutorials that use graphics and screencasts to communicate essential concepts and processes. Recently, she expanded her service offerings to include infographics, an adventure that has taken her on a deeper dive into the creative process of communicating effectively with images. http://www.linkedin.com/in/fishco