- published: 07 Apr 2016
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A commercial advertisement on television (usually abbreviated to TV commercial, advert, ad, or ad-film) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.
The effect upon the viewing public of commercial advertisements, and mass media in general, has been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").
Lionel Andrés Messi (Spanish pronunciation: [ljoˈnel anˈdɾes ˈmesi], born 24 June 1987) is an Argentine footballer who plays in La Liga for FC Barcelona and is the captain of the Argentina national team, mainly as a forward.
By the age of 21, Messi had received Ballon d'Or and FIFA World Player of the Year nominations. The following year in 2009 he won both the Ballon d'Or and FIFA World Player of the Year, and won the inaugural FIFA Ballon d'Or in 2010 and 2011. He also won the 2010–11 UEFA Best Player in Europe Award. Messi is the fourth football player to win three Ballons d'Or, after Johan Cruyff, Michel Platini and Marco van Basten and the second player to win three consecutive Ballons d'Or, after Michel Platini. His playing style and small stature have drawn comparisons to Diego Maradona, who himself declared Messi as his "successor".
Messi has won five La Liga titles and three Champions League titles. In 2012, Messi made UEFA Champions League history by becoming the first player to score five goals in one match, in a 7–1 win against Bayer Leverkusen. With two goals in the next round against A.C. Milan, he matched José Altafini's record of 14 goals in a single UEFA Champions League/European Cup season. He also became the first player to top-score in four successive European Champion Clubs' Cup campaigns. He set the world record for most goals scored in a season during the 2011–12 season, with 73 goals.