2XU
Pty. Ltd. is an
Australian multinational corporation engaged in the design, development and selling of sporting apparel including compression garments, triathlon, cycle, running, open water swimming and general fitness wear.[
1][2][3][4][5] Founded in
2005 by
Clyde Davenport,
Jamie Hunt and Aidan
Clarke, the company is headquartered in
Melbourne, Victoria.[2][6]
2XU stands for "
Two Times You," which symbolizes the multiplication of human performance.[
6][7]
2XU has been worn by world champion athletes including triathlete
Emma Snowsill and currently holds official alliances with organizations including
Rowing Australia, the
Australian Paralympic Committee,
United States Ski and Snowboard
Association, and the
Australian Institute of Sport.[6][8][9]
Contents
1
History
2 Ownership
3
Stores
4
Sport affiliations
5 References
6
External links
History
In
2003, former triathlete Jamie Hunt and Aidan Clarke approached Clyde Davenport about creating a sportswear brand.
Davenport had recently sold his eponymously-named underwear line.[6]
March 2012, 2XU acquired
Sports Multiplied which was renamed 2XU
North America.[2]
In May
2013, 2XU launched its interactive microsite,
Athlete 2.0.[10] The site provided more tools to achieve multiplying athletic performance through its gear, recovery, workouts, and nutritional portals.[10]
Ownership
In
2011, Lazard
Australia Private Equity acquired a minority interest share in the 2XU business.[11] In
December 2013, L
Capital acquired 40 percent of 2XU.[4][12]
The L Capital investment cost a reported
A$75 million (
US$68.3 million). L Capital is a private equity firm sponsored by
French luxury retail company
LVMH Group.[12][13]
Stores
Within Australia, 2XU is retailed in 12 of its own 2XU
Performance Centres, and stocked in major sports stores across the country including
Rebel Sport,
Amart All Sports,
Anaconda,
The Iconic and
MSAC.[14] In May 2013, 2XU opened its first Performance
Centre in the United States, 2XU
Santa Monica, in
Los Angeles, California, and the company opened a store in the
Fashion Island shopping centre in
Newport Beach in June 2014.[15][16]
Outside of Australia, 2XU has 24 distributors across 50 countries in
Asia, Central and
South America,
Europe, and North America.[1][4]
Sport affiliations
2XU sponsors multiple sports teams and events, including the Surrey
Men's
League, a company-sponsored cross-country league, and the 2XU
Compression Run, a half-marathon held annual in
Singapore since 2011.[17][18]
It also sponsors 2XU
Stroke &
Stride, a swimming and running biathlon located in
New Zealand, as well as the 2XU
Great Ocean and Otway
Classic Ride, a bike ride that starts and ends in
Torquay.[19][20]
The company also sponsors 2XU New Zealand
Davis Cup, a tennis team.[21] 2XU is the official compression supplier to the Australian Institute of Sport,
Ironman Triathlon, and for the
U.S. Ski and Snowboard Association.[14]
https://en.wikipedia.org/wiki/2XU
- published: 30 Mar 2016
- views: 1