Inna

Elena Alexandra Apostoleanu (born October 16, 1986), professionally known as Inna (styled as INNA), is a Romanian singer, dancer and philanthropist. She rose to major fame when, in 2009, when her debut studio album Hot was an international success, with it appearing in many record charts around the world and reaching the top-ten in Czech Republic, France and the United Kingdom. The album's lead single of the same name charted worldwide, topping the US Hot Dance Airplay in 2009. Furthermore, it became Gold and Platinum in countries like Spain, Norway or Italy. The song won the award for the MTV Europe Music Award for Best Romanian Act at the 2009 MTV Europe Music Awards ceremony. "Déjà Vu" and "Amazing", the record's next released singles, achieved each commercial success and heavy airplay in more European countries. Subsequently, they reached top-ten peak positions on the French Singles Chart and were included in the list of the best-selling songs of 2010 in France.

I Am the Club Rocker (2011), Inna's sophomore record, was again produced by native trio Play&Win and received the Romanian-Album-of-the-Year-award from her label Roton. Furthermore, it achieved Gold status in Romania and Poland. The first released single called "Sun Is Up" went one of her most successful singles in her career, with it selling 125,000 copies in France and 2 million copies worldwide. "Sun Is Up" subsequently achieved three nominations at the 2011 Romanian Music Awards and won the Eurodanceweb Award that year. Both Flo Rida and Juan Magan are featured on "I Am The Club Rocker" on "Club Rocker" and "Un Momento", respectively. The latter one rose to fame, as it charted at number-four on the Lebanese Top 20 and within the top-twenty in Romania, Slovakia, Austria and Poland.

Play & Win

Play & Win is a Romanian singer-songwriter and music production trio formed in 2000 by Radu Bolfea, Marcel Botezan and Sebastian Barac. They are a leading production team having more than 500 songs to their credit registered at the PRS. Play & Win has been attributed with producing some of Romania's biggest dance music hits, collaborating with artists that include Inna, Akcent, 3rei Sud Est, and Cătălin Josan. As a musical group, Play & Win has released numerous singles that have charted on various music charts.

History

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Radio edit

In music, a radio edit is a modification, typically truncated, to make a song more suitable for airplay, whether it be adjusted for length, profanity, subject matter, instrumentation, or form. Radio edits may also be used for commercial single versions, which may be denoted as the 7" version. However, not all "radio edit" tracks are played on radio.

Editing for time

Radio edits often shorten a long song in order to make it more commercially viable for radio stations. The normal length for songs played on the radio is 3 to 4 minutes. Occasionally, the song will simply fade out earlier, common on tracks with long instrumental endings. For instance, the radio edit of 'Heroes' by David Bowie fades in shortly before the beginning of the third verse and fades out shortly before the vocal vamping at the end of the song. Another example is B.o.B's song, "Nothin' On You" featuring Bruno Mars, whose radio edit skips the first 5 seconds & starts with the 6th second in which Bruno Mars starts singing the first chorus. The second half of the first chorus is sometimes skipped, along with the last 24 seconds which is the normal fade-out part in which B.o.B says, "Yeah, and that's just how we do it/And I'ma let this ride/B.o.B and Bruno Mars", and the radio edit ends with the fourth and last chorus with an earlier fade-out. A 3rd example would be the song, "The Man" by Aloe Blacc, in which the radio edit skips the "I'm the man/Go ahead & tell everybody/What I'm saying ya all" part & the first 10 seconds. Also, the 3rd chorus of the song is shortened. However, many radio edits will also edit out verses, bridges, and interludes, such as the original single edit of "Piano Man" by Billy Joel which substitutes the end of the third verse for the ending of the second verse. Another example for this case is Justin Timberlake's "Mirrors", where the radio edit cuts the entire "You are the love of my life" part.