Vevo (stylized as VEVO) is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.

Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and EMI.Warner Music Group was initially reported to be considering hosting its content on Vevo, but subsequently formed a rival alliance with MTV Networks. There are more than 50,000 videos available on Vevo.

The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. To this end, Vevo censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald's. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.

Enrique Iglesias (born Enrique Miguel Iglesias Preysler; May 8, 1975) is a Spanish singer, songwriter and occasional actor, popular in both the Latin market and the Hispanic American market in the United States. He is the son of the famous Spanish singer Julio Iglesias. Within five years of beginning his musical career in the 1990s, he became the biggest seller of Spanish-language albums of that decade. He made his crossover into the mainstream English language market before the turn of the millennium, signing a multi-album deal with Universal Music Group for an unprecedented US$50,000,000 with Universal Music Latino to release his Spanish albums and Interscope to release English albums. In 2010, he parted with Interscope and signed with another Universal Music Group label, Universal Republic.

Iglesias has sold over 100 million records worldwide, making him one of the best selling Spanish language artists of all time. He has had five Billboard Hot 100 top five singles, including two number-ones, and holds the record for producing 22 number-one Spanish-language singles on the Billboard's Hot Latin Tracks. He has also had ten number-one songs on Billboard's Dance charts, more than any other single male artist. Altogether, Iglesias has amassed 55 number-one hits on the various Billboard charts. Billboard has called him The King of Latin Pop and The King of Dance. Billboard also named Enrique the number two Latin artist of the years 1986–2011 (Luis Miguel taking the first spot).

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter and occasional actress. Raised in Wyomissing, Pennsylvania, Swift moved to Nashville, Tennessee at the age of fourteen to pursue a career in country music. She signed to the independent label Big Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift's self-titled debut album in 2006 established her as a country music star. "Our Song", her third single, made her the youngest sole writer and singer of a number one song on the country chart. She received a Best New Artist nomination at the 50th Grammy Awards.

Swift's second album, Fearless, was released in late 2008. Buoyed by the chart success of the singles "Love Story" and "You Belong with Me", Fearless attracted a crossover audience and became the top-selling album of 2009. The record won four Grammy Awards, with Swift becoming the youngest ever Album of the Year winner. Fearless also received Album of the Year plaudits at the American Music Awards, Academy of Country Music Awards and Country Music Association Awards, making it the most awarded album in country music history. In 2010, Swift released her third album, Speak Now, which sold over one million copies in its first week. She then embarked on the 111-date Speak Now World Tour, which was attended by over 1.6 million fans and has become one of the highest-grossing concert tours of all time. The album's third single, "Mean", won two Grammy Awards for Best Country Song and Best Country Solo Performance. Swift is currently recording her fourth studio album, due for release in the fall of 2012.