Southern hip hop

Southern hip hop, also known as Southern rap, South Coast hip hop, or Dirty South, is a blanket term for a subgenre of American hip hop music that emerged in the Southern United States, especially in Atlanta, New Orleans, Houston, Memphis, and Miami.

The music was a reaction to the 1980s flow of hip hop culture from New York City and the Los Angeles area, and can be considered a third major American hip hop genre, after East Coast hip hop and West Coast hip hop. Many early Southern rap artists released their music independently or on mixtapes after encountering difficulty securing record-label contracts in the 1990s. By the early 2000s, many Southern artists had attained national success, and as the decade went on, both mainstream and underground varieties of Southern hip-hop became among the most popular and influential of the entire genre.

History

Throughout the 1980s and 1990s, the American hip hop music market was primarily dominated by artists from the East Coast and West Coast. Los Angeles and New York City were the two main cities where hip hop was receiving widespread attention. In the 1980s, cities throughout the Southern United States began to catch on to the hip hop music movement. The Geto Boys, a hip hop group from Houston, were among the first hip hop artists from the Southern United States to gain widespread popularity. Southern hip hop's roots can be traced to the success of Geto Boys' Grip It! On That Other Level in 1989, the Rick Rubin produced The Geto Boys in 1990, and We Can't Be Stopped in 1991. After the Geto Boys rose to stardom, Houston became the center for Southern hip hop. Miami also played a major role in the rise of Southern Hip-hop during this time frame with successful acts like 2 Live Crew and other artists who relied heavily on the Miami bass sound. In the late 1980s, other rising rap groups such as UGK from Port Arthur, Texas, and 8 Ball & MJG from Memphis, moved to Houston to further their musical careers.

Lil Wayne

Dwayne Michael Carter, Jr. (born September 27, 1982), better known by his stage name Lil Wayne, is an American hip hop recording artist from New Orleans, Louisiana. In 1991, at the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo The B.G.'z, alongside fellow New Orleans-based rapper Lil' Doogie. In 1996, Lil Wayne formed the southern hip hop group Hot Boys, with his Cash Money label-mates Juvenile, Young Turk and Lil' Doogie (who now goes by B.G.). Hot Boys debuted with Get It How U Live!, that same year. Most of the group's success came with their platinum-selling album Guerrilla Warfare (1999) and the 1999 single "Bling Bling". Along with being the flagship artist of Cash Money Records, Lil Wayne is also the chief executive officer (CEO) of his own label imprint, Young Money Entertainment, which he founded in 2005.

Lil Wayne's solo debut album Tha Block Is Hot (1999), was certified platinum by the Recording Industry Association of America (RIAA). His subsequent albums, Lights Out (2000) and 500 Degreez (2002), went on to be certified gold. Wayne reached higher popularity with his fourth album Tha Carter (2004), which was led by the single "Go D.J." and his appearance on Destiny's Child's Top 10 single "Soldier", that same year. The album was followed by Tha Carter II (2005), as well as several mixtapes and collaborations throughout 2006 and 2007. Wayne gained more prominence with his sixth album Tha Carter III (2008), which became his most successful album to date, with first-week sales of over one million copies in the United States. The album won the Grammy Award for Best Rap Album and includes the hit singles "Lollipop", "A Milli" and "Got Money".

2 Chainz

Tauheed Epps (born September 12, 1977), better known by his stage name 2 Chainz (formerly Tity Boi), is an American rapper from College Park, Georgia. He initially gained recognition for being one-half of the Southern hip hop duo Playaz Circle, alongside his longtime friend and fellow rapper, Earl "Dolla Boy" Conyers. They are perhaps best known for being signed to fellow Georgia-based rapper Ludacris' Disturbing tha Peace label, as well as their debut single "Duffle Bag Boy".

In February 2012, Epps signed a solo record deal with Def Jam Records, an imprint of Universal Music Group. The following August, he released his debut studio album Based on a T.R.U. Story, to mixed reviews. The album spawned three successful singles: "No Lie", "Birthday Song", and "I'm Different", all of which charted in the top 50 of the Billboard Hot 100 and were certified Gold or higher by the RIAA, along with the album being certified Gold. His second studio album B.O.A.T.S. II: Me Time was released on September 11, 2013. It was supported by the singles "Feds Watching", "Where U Been?", and "Used 2".