The Industrialist's Dilemma Session 9: Thomas Tull, Legendary Pictures
The way people spend their free time today is fundamentally changing how individuals watch movies and television.
Consumers have substantively more options for consuming video with the advent of Netflix, YouTube and other social media, said
Legendary Pictures CEO Thomas Tull.
"On the theatrical side this is becoming a winner takes all business. The films that are breaking out are doing better than ever. And the films that come out, even if they have a star, even if they have a lot of money behind them, that's not a shield against them going to almost zero. And that is a very, very different experience than when I first started in this business in 2004."
During his visit to
The Industrialist's
Dilemma class on March 10, 2016,
Thomas discussed with Lecturers
Robert Siegel and
Aaron Levie, amongst other things, how
Legendary is responding to these changes and using data to be more effective in its marketing and advertising to target audiences in order to yield better results.
Read more takeaways from the talk on Twitter:
http://stanford.io/indusdilemma.
The Industrialist's Dilemma course explores how digital disruptions are having tectonic shifts on large, successful and established companies, whether they have a digital foundation or not. Learn more: http://stanford.io/1TPZuyZ
Watch Session 1 with
Stripe CEO
Patrick Collison: http://stanford.io/1nm5Hsg
Watch Session 2 with
Enjoy CEO
Ron Johnson: http://stanford.io/1S1Ubzc
Watch Session 3 with
Nest CEO
Tony Fadell: http://stanford.io/1W8oxxT
Watch Session 4 with 23andMe CEO
Anne Wojcicki: http://stanford.io/1Q5KvDr
Watch Session 5 with
Kaiser Permanente CEO
Bernard Tyson: http://stanford.io/1ooINRR
Watch Session 6 with
Visa CEO
Charlie Scharf: http://stanford.io/1XLg2dA
Watch Session 7 with
Ford CEO
Mark Fields: http://stanford.io/21IO2Kb
Watch Session 8 with GE
Vice Chair Beth Comstock: http://stanford.io/1OX04pY