- published: 23 Jul 2007
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MTV, an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.
MTV has had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" were embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for concert music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and television program, films, and books.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV's moral influence on young people, including issues related to censorship and social activism, has been a subject of intense debate for years. MTV's choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel's previous impact on popular culture. MTV has since largely departed from music programming and is now known for producing mostly teen-oriented programs.
Tokio Hotel is a rock band from Germany, founded in 2001 by singer Bill Kaulitz, guitarist Tom Kaulitz, drummer Gustav Schäfer and bassist Georg Listing. The quartet have scored four number one singles and have released three number one albums in their native country, selling nearly 5 million CDs and DVDs there. After recording an unreleased demo-CD under the name "Devilish" and having their contract with Sony BMG Germany terminated, the band released their first German-language album, Schrei, as Tokio Hotel on Universal Music Germany in 2005. Schrei sold more than half a million copies worldwide and spawned four top five singles in both Germany and Austria. In 2007, the band released their second German album Zimmer 483 and their first English album Scream which have combined album sales of over one million copies worldwide and helped win the band their first MTV Europe Music Award for Best InterAct. The former, Zimmer 483, spawned three top five singles in Germany while the latter, Scream, spawned two singles that reached the top twenty in new territories such as France, Portugal, Spain and Italy. In September 2008, they won in the US their first MTV Video Music Award (VMA) for Best New Artist. In October 2008, they won four awards including Best International Artist and Song of the year at Los Premios MTV Latinoamérica (MTV Video Music Awards Latin America) held in Mexico. Tokio Hotel became the first German band ever to win an award at the MTV VMAs and also at the MTV Latin America Awards. They also picked up the Headliner award at the MTV Europe Music Awards 2008 held in Liverpool on November 6, 2008 and the Award for Best Group on November 5, 2009 at the MTV Europe Music Award (EMA) held in Berlin. They won an Award for Best World Stage Performance on November 7, 2010 at the MTV Europe Music Awards in Madrid. In July 2011, they became the first German band to win an MTV Video Music Awards Japan (VMAJ). And won MTV's 2012 Musical March Madness.