Pebbles cereal

Fruity Pebbles and Cocoa Pebbles are brands of breakfast cereal introduced by Post Foods in 1971 featuring characters from the animated series The Flintstones as spokestoons. Cocoa Pebbles contains chocolate-flavored crisp rice cereal bits, while Fruity Pebbles contains crisp rice cereal bits that come in a variety of fruit flavors with a sugar content of 9 grams per serving for Fruity Pebbles and 10 grams per serving for Cocoa Pebbles.It is the oldest cereal brand based on characters from a TV series or movie.

Product history

Fruity Pebbles and Cocoa Pebbles Cereal were reintroductions of a low share of market Post children's cereal brand called Sugar Rice Krinkles. The Product Group Manager at the time, Larry Weiss, licensed use of The Flintstones for cereal from Hanna-Barbera in an attempt to reinvigorate the children's cereal business for Post Cereals. Prior to that time, character licensing had been used for promotion, but there had never been a brand created around a media character. The brand was marketed despite internal concern it would be a fad and not last more than a year. Cocoa Pebbles and Fruity Pebbles were simultaneously introduced on the West Coast in 1969 and strong consumer demand led to national distribution. The brand has been one of the most consistent best sellers ever since.