BBC Choice was a BBC TV station which launched on 23 September 1998 and closed on 9 February 2003. It was the first British TV channel to broadcast exclusively in digital format, and was the first new channel from the BBC since BBC Two launched in 1964. It was the BBC's second non-terrestrial channel launch (following on from the BBC News channel in 1997).

BBC Choice initially broadcast from 5pm nightly; this later switched to 7pm. The 7pm starts carried over into its successor BBC Three. BBC Choice also aired children's programmes, initially at weekends and subsequently daily during the daytime; this duty transferred to CBBC Channel and CBeebies in February 2002.

When BBC Choice launched, no digital TV receivers were available to the general public as Sky Digital and ONdigital had not yet launched. Instead, the launch was broadcast online over the internet. The main format of the channel was a mix of BBC One and Two programming as well as original programming such as "Backstage", which took viewers on a tour of the BBC every episode. The channel was presented as an alternative to the normal BBC One and BBC Two schedules. This was reflected in its original on-screen presentation which featured groups of threes.