- published: 29 Jun 2011
- views: 68170
A subset of the fields of Business and commerce, business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities.
The term business development and its actor, the business developer, have evolved into many usages and applications. Today, the applications of business development and the business developer’s tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and relations development for current and prospective customers. See more examples in the last sections of this entry.
As such, Business Development and its associated tasks and processes are often indiscernible from traditional management and marketing approaches, such as strategic management, marketing management, sales and marketing, and entrepreneurship.
Consequently, while there is much activity carried out under the umbrella of ‘‘business development’’, there is not a consistent picture to guide business practitioners and other stakeholders in the understanding of what effective business development actually is. This may hamper effective management of business development and, critically, it does not enable scientific scrutiny and tests of when and where business development activities actually contribute to superior performance across firm types and across industries.
Anthony "Tony" Robbins (born February 29, 1960) is an American self-help author and motivational speaker. He became well known through his infomercials and self-help books, Unlimited Power: The New Science Of Personal Achievement and Awaken The Giant Within. Robbins writes about subjects such as health and energy, overcoming fears, persuasive communication, and enhancing relationships. Robbins began his career learning from many different motivational speakers, and promoted seminars for his personal mentor, Jim Rohn. He is deeply influenced by neuro-linguistic programming and a variety of philosophies.
Robbins's work has been featured in major media including Time, Newsweek, Fortune, Forbes, Life, GQ, Vanity Fair, Business Week, Tycoon and Success magazines, the CBS Evening News, NBC News, ABC's Prime Time Live, Fox News, CNN and A&E as well as newspapers, radio programs, and Internet media worldwide. Robbins has been mentioned or featured in 15 major motion pictures, including a cameo role a romantic comedy film Shallow Hal, starring Gwyneth Paltrow, Jack Black, and Jason Alexander. In 2007, he was named to Forbes magazine's "Celebrity 100" list.