A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip".

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.

Katheryn Elizabeth Hudson (born October 25, 1984), known by her stage name Katy Perry, is an American singer, songwriter and actress. Perry grew up with gospel music, and during her first year of high school she pursued a music career as Katy Hudson, releasing her first studio album called Katy Hudson which failed to chart. She recorded a solo album later, which was never released. After signing with Capitol Music Group in 2007, her fourth record label in seven years, she adopted the stage name Katy Perry.

She first gained recognition with the release of her first mainstream album, One of the Boys in 2008, which spawned three Billboard Hot 100 top-ten songs—"I Kissed A Girl", "Hot n Cold" and "Waking Up In Vegas". Perry supported the album with her Hello Katy Tour. In 2010, her third studio album, Teenage Dream (2010), which topped the Billboard 200 chart, and spawned five number one singles—"California Gurls", "Teenage Dream", "Firework", "E.T." and "Last Friday Night (T.G.I.F.)"—Teenage Dream was the only album (after Michael Jackson's Bad)—to do so, and the first female in history to achieve this milestone. She embarked on the California Dreams Tour, which grossed nearly $60 million worldwide. Perry re-released the album under the name of Teenage Dream: The Complete Confection on March 26, 2012, and the re-release has already spawned the number-one single "Part of Me".

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter and occasional actress. Raised in Wyomissing, Pennsylvania, Swift moved to Nashville, Tennessee at the age of fourteen to pursue a career in country music. She signed to the independent label Big Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift's self-titled debut album in 2006 established her as a country music star. "Our Song", her third single, made her the youngest sole writer and singer of a number one song on the country chart. She received a Best New Artist nomination at the 50th Grammy Awards.

Swift's second album, Fearless, was released in late 2008. Buoyed by the chart success of the singles "Love Story" and "You Belong with Me", Fearless attracted a crossover audience and became the top-selling album of 2009. The record won four Grammy Awards, with Swift becoming the youngest ever Album of the Year winner. Fearless also received Album of the Year plaudits at the American Music Awards, Academy of Country Music Awards and Country Music Association Awards, making it the most awarded album in country music history. In 2010, Swift released her third album, Speak Now, which sold over one million copies in its first week. She then embarked on the 111-date Speak Now World Tour, which was attended by over 1.6 million fans and has become one of the highest-grossing concert tours of all time. The album's third single, "Mean", won two Grammy Awards for Best Country Song and Best Country Solo Performance. Swift is currently recording her fourth studio album, due for release in the fall of 2012.