LPM Law Video Awards | Drinker Biddle & Reath LLP
When
Drinker Biddle began planning marketing initiatives surrounding its move to a new
New York City location, we sought to do more than simply announce a change of address. We aimed to announce our presence.
Though we have had offices in
New York for more than 20 years, our lawyers and staff have heard, on more than one occasion, that we are not considered to be "New York." With the hook of a new office in premier space, we decided to confront that perception head on.
Our use of email campaign allowed us to directly target recipients with an interest in our New York office and those in the area. Our message to them, "We've arrived. In
Midtown.", not only conveyed our new location, it indicated our commitment to the New York legal market.