How To Track Anything With Google Analytics Event Tracking

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• published: 05 Jul 2013
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http://www.matthewwoodward.co.uk/tutorials/how-to-track-anything-with-google-analytics/ Learn how to use Google Analytics event tracking to track everything on your site with ease. What you will learn- * How to track anything with Google Analytics * Including affiliate clicks, email signs up, shopping carts & much more! * How to work out the value an affiliate click/email easily * Access to my personal custom Google Analytics report Visit the blog to get access to my custom personal report! http://www.matthewwoodward.co.uk/tutorials/how-to-track-anything-with-google-analytics/ Partial Transcript (full transcript on the blog) Hi guys Matthew Woodward here and today you are going to learn how to track anything with Google Analytics, I know a lot of you have asked for this so here it is. You will learn how to track affiliate clicks, email sign ups, shopping carts and much more. I'll also teach you how to work out the monetary value of an affiliate click, email sign up or any other action in seconds. And I will be sharing my personal custom report that I use to work out which traffic sources and which content is driving the best conversions! Let's get stuck in. This is the main dashboard for my blog in Analytics and if we come down to content, events, we can see its tracking all sorts of different events including affiliate clicks, downloads of resources, people subscribing to RSS and the lead player videos also seem to create their own events automatically for you so you can see when a video has been loaded, played, the optin displayed, how many people submitted on the optin and things like that. If we click into the affiliate event category and look at the label we can see exactly which pages have driven how many affiliate clicks over a time period and we can come and take a look at exactly which programs have received the most affiliate clicks. Moving on from there you can then setup goals and goals allow you to attract the conversion rate of such things along with here we can also see people subscribing to the email list and if you come up here you can track that kind of information here. Other things you can do once you've setup events and goals, you can setup custom dashboards for example I've got an email sign up performance dashboard here and exactly where the sources are coming from and which pages are driving that. You can also use just an easy dashboard here that's tracking everything for me. Email completions, affiliate clicks and resource downloads.On top of that you can actually create your own custom reports and if you take a look at this I actually create a report to measure the performance of traffic. So you can see things like blackhatworld send 3.98% conversion rate to email subscriptions whereas warrior forum is 10.92% and trafficplanet 3.37% so you can quickly see where you should spend your efforts if your key goal is to drive email subscribers and we've got the same here for affiliate clicks. People from youtube 46% of them clicked an affiliate link whereas only 25% from blackhatworld. And again I can come and now look at the same metrics broken down by content and see exactly which content is driving email subscriptions, affiliate clicks, resource downloads and such things. So this custom report you're going to be able to download underneath the video on my blog. You'll be able to add it into your analytics setup in just 1 click and I'm going to take you through now how we setup and track all of the different events which include the affiliate clicks, resource download, rss subscriptions and I'll show you the leadplayer video integration because that's pretty easy as well. And then once we've done that we are going to setup the various goals which will allow us to track all the conversion rates and build our custom reports. So let's get started. Event tracking can be used to track anything that the user clicks on, this can be anything like an affiliate link, clicking a buy button and so on.All you have to do is add this code to your links, don't worry if it looks scary at the moment its really simple to apply. If you look at the code we want to replace 3 values, the category, action and label. The category is the category or type of event such as affiliate click or video if you're tracking video plays etc The action is just a name for the action user takes, this could be play if tracking video but I use the affiliate programme name here if tracking affiliate clicks. Lastly the label can be anything you want, I use the page URL here though. Let's take a look at a live example, this is what the event tracking code template looks like. And this is what the code of an affiliate link looks like for Ahrefs. The edited coded looks like this, you can see the 'Category' has been changed to Affiliate, the Action changed to the affiliate program which is Ahrefs and the label has been changed to the pages URL.