- published: 27 Aug 2014
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In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very nature. It is common in countries where broadcast programming is scheduled by television networks with local independent affiliates, particularly in the United States. In the rest of the world, however, most countries have centralized networks and/or TV stations without local affiliates and syndication is less common, although shows can also be syndicated internationally. In the film industry, film distribution is handled by film distributors.
When syndicating a show, the production company, or a distribution company or "syndicator", usually attempts to sell the show to one station in each media market or area, in the country and around the world. If successful, this can be lucrative; but the syndicator may only be able to sell the show in a small percentage of the markets.
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