Kre-O

KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011, although Hasbro started shipping out the first Transformers sets in early June 2011. The creators of the toy franchise got the name "Kre-O" from the Latin word "creo", which means "I create".

Kre-O toy feature highly articulated humanoid figures called Kreons.

Kre-O blocks are compatible with Lego bricks, hence also compatible with Mega Bloks and other building block brands.

Toy lines

Kre-O Transformers is the first line of the Kre-O series. They were first shown at the New York Toy Fair 2011. Transformers Kre-O figures include homages to their live action film, Timelines, Transformers: Prime and Beast Hunters sub-lines.

Kre-O Battleship is the second overall line of Kre-O sets, based on the 2012 film, itself based on the original board (earlier, pen-and-pencil) game.

Kre-O G.I. Joe was released as the third Kre-O line in February 2013 as a Toys "R" Us exclusive. This collection is based primarily on Hasbro's G.I.Joe: A Real American Hero toy line, cartoons, and comic book series, but includes some Adventure Team Kreons as well.