Local fast food chain launches smart phone app to accept mobile payments

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• published: 31 Mar 2016
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Ordering fast food is even faster now, as one local fast food chain has launched a virtual prepaid card contained in a smart phone app. Consumers can now order and pay for their meals with their smartphone. This fast food company even plans to start an online service to expand its business. Mobile payments make it easier for consumers to order their food and pay for it with just a few clicks, thanks to the use of the digital cloud.Theodore HuangTeco Group ChairmanWe have 250 to 300 stores now. I think we’re at the limit. So from now, we will be doing non-store retailing. With e-commerce, we can run 24 hours a day. Business operators are using big data systems to analyze consumer preferences, and some even envision a fast food business without a storefront. In other words, consumers can simply place their order online and have their food delivered directly to their home. So how do smaller businesses react to competition from chain stores?At this restaurant, waiters use a computerized system to take orders and even make notes of special requests on a digital tablet, which then get transmitted to directly to kitchen staff. Since the system became available two years ago, more than 1,000 restaurants have used it to save manpower. Tseng Shin-yiRestaurant StaffCompared to traditional way of writing down orders manually, we save about 5 to 10 minutes. It’s more efficient and cuts down on errors. While touch screen menus are nothing new, one of the latest trends is a novel form of table service, where customers can browse the various menus and order through their interactive dining table. With new technologies like this, food and beverage businesses are hoping to save labor and time to increase revenues.