Entitled "
Flight Time", the latest
Turkish Airlines TV ad features
Europe's top basketball players soaring through the air in spectacular slow motion against a soundtrack of roaring jet engines, drawing a simple parallel between airborne players and airline flight.
The campaign showcases Turkish Airlines' sponsorship of the Euroleague, Europe's top club basketball competition, and features star players
Alex Abrines,
Kyle Hines,
Marcus Slaughter,
Georgios Printezis and
Cedi Osman.
The TV ad is backed up by a print campaign and forthcoming online content in which the time the players spend airborne is scientifically quantified down to the second, using new technology from cutting-edge firm
Catapult that measures micro-movements, and which is being rolled out across many sports.
About
Euroleague Basketball:
A global leader in sports management, Euroleague Basketball develops and organizes elite competitions, sporting events, corporate social responsibility programs and educational initiatives. Founded in
2000 under a breakthrough private organizational model for
European professional team sports, Euroleague Basketball manages the continent's two premier men's basketball competitions, the Turkish Airlines Euroleague and the Eurocup, as well the sport's premier under-18 showcase, the adidas
NEXT GENERATION TOURNAMENT. Both the men's and junior European champions are crowned each spring at world basketball’s signature weekend event, the Turkish Airlines
Euroleague Final Four. For aspirants to careers in sports management, the Euroleague Basketball
Institute offers the expertise of industry leaders through seminars, clinics, summits and a certified master's degree program. Most recently, Euroleague Basketball launched the groundbreaking corporate social responsibility program One
Team, which unites 32 of its own clubs and world-renowned partners to support at-risk communities in 14 countries through grass-roots activities that have reached more than 10,
000 participants to date.
Find more details about Euroleague Basketball at
http://www.euroleague.net/
Follow Euroleague at https://www.facebook.com/TheEuroleague and on Twitter @Euroleague
Find out more here http://www.euroleague.net
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- published: 09 Nov 2015
- views: 6386