Sales Psychology: How to Increase Market Share in 3 Steps

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• published: 25 Aug 2014
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See the companion sales psychology article: http://bit.ly/1lWSUKK If you've ever wondered whether or not your mentality can affect your company's revenue growth, then look no further because it can! Many people will tell you that your ability to get more customers is all about having the best product or best marketing, and although those are certainly important, they aren't "silver bullet" solutions. Since company's are ran by people, behavior is a critical success component. Unfortunately, there are many detrimental behaviors that can hinder sales growth - and there's three particularly nasty ones: (1) Fear, (2) Pride, and (3) Greed. If you're looking for tips on how to increase market share, then try the suggestions in this unique video, because sometimes it's our mentality that's the problem, and not our environment. You can overcome all three of these detrimental sales behaviors, and create a plan that will make it easier to get more customers. One great example of how fear can affect your productivity in sales has to do with market segmentation. It's common for many businesses to try and market to everyone in the country, instead of focusing on a certain geography. When asked why, they say "Because we don't wan to limit ourselves." The truth is, this is a fearful response to the question, and the reverse is true. Market share is a battleground, and if you spread your sales force too thin, it will lose the battle locally. That's why you need to concentrate a majority of your efforts on one geography, and once you dominate that market, you can move on to dominate the next geography. You can see more great examples like this in this video! Again, you can see the companion sales psychology article, which is a transcript of the video: http://bit.ly/1lWSUKK Attention: I can help you increase market share and defeat the competition; even with a limited budget. You can request a free strategy session by calling (214) 453-1195 right now.