The Electronic Entertainment Expo 2012, commonly known as E3 2012, was the 18th Electronic Entertainment Expo held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 5, 2012, and ended on June 7, 2012, with 45,700 total attendees. It was televised on Spike and streamed online to computers, mobile devices, PlayStation Home and on Xbox Live via IGN's application. This was the last event to be broadcast by G4.
Prior to the show, several companies made announcements regarding their products. Nintendo unveiled a new design for the Wii U controller, known now as the Wii U GamePad, along with a slightly modified console. Each of the three major console producers have also held or planned press conferences.
Konami held its 2nd annual pre-E3 show on May 31, 2012.
Microsoft's press conference took place on June 4, 2012 at 9:30am (PDT) in the Galen Center. It was known as "Xbox: Entertainment Evolved," in the vein of Halo: Combat Evolved. It was streamed on Xbox Live and played live on SPIKE TV.