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Kanye Omari West ( /ˈkɑːnjeɪ/; born June 8, 1977) is an American musician, film director and fashion designer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synthpop, and classical music.

West released his debut album The College Dropout in 2004, his second album Late Registration in 2005, his third album Graduation in 2007, his fourth album 808s & Heartbreak in 2008, and his fifth album My Beautiful Dark Twisted Fantasy in 2010. West released a collaborative album, Watch the Throne with Jay-Z in 2011, which is the duo's first collaborative album. His five solo albums, all of which have gone platinum, have received numerous awards and critical acclaim. As of 2012, West has won a total of eighteen Grammy Awards, making him one of the most awarded artists of all-time. All albums have been very commercially successful, with My Beautiful Dark Twisted Fantasy becoming his fourth consecutive No. 1 album in the U.S. upon release. West has had 5 songs exceed 3 million in digital sales as of July 2011, with "Gold Digger" selling 3,086,000, "Stronger" selling 4,402,000, "Heartless" selling 3,742,000, "E.T." selling over 4,000,000 and "Love Lockdown" selling over 3,000,000 placing him third in overall digital sales of the past decade. He has sold over 30 million digital songs in the United States making him one of the best-selling digital artists of all-time.

Scott Ramon Seguro Mescudi (born January 30, 1984), better known by his stage name Kid Cudi ( /ˈkɪd ˈkʌdi/ KID KUD-ee), sometimes stylized KiD CuDi, is an American alternative hip hop recording artist, singer-songwriter, guitarist and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the Billboard Hot 100 and Hot R&B/Hip-Hop Songs charts. "Day 'n' Nite" was included on Cudi's debut album Man on the Moon: The End of Day, which was later certified Gold. In 2010 he released his second studio album Man on the Moon II: The Legend of Mr. Rager, preceded by the release of two singles "Erase Me" and "Mr. Rager". In October 2010, Cudi announced that he would be forming a rock band with Dot da Genius called 'Wizard', later renamed WZRD. Their self-titled debut album was released on February 28, 2012. Kid Cudi has sold over 4.6 million digital singles and has worked with Kanye West, Common, David Guetta and other artists signed to the GOOD Music label.