Fairfax Media’s Christmas Retail Audience Study
The Christmas Retail Audience Study explored the Christmas purchasing habits of Fairfax Media audiences and how various media sources provide inspiration and provide assistance along their purchase journey.
Virgin Australia Mobile Case Study
Virgin Australia partnered with Fairfax Media to run a high impact and creatively innovative campaign.
Fairfax Media’s Christmas Mobile Retail Study
Research study exploring how Fairfax Media's audience are using their mobile devices as Santa’s shopping assistants.
Fairfax Media’s ExecutiveStyle Audience Study
Research study exploring Fairfax Media's ExecutiveStyle audience.
Virgin Australia Cross Platform Case Study
Virgin Australia partnered with Fairfax Media to run a high impact and creatively innovative campaign.
Fairfax Media’s Small Business Audience Study
Research study exploring Fairfax Media's ExecutiveStyle audience.
Personal Finance Audience Study
Learn how Fairfax Media audiences engage with media in their personal finance decision making journey.
Adventure World Ad Effectiveness Study
Discover how Traveller helped Adventure World inspire adventure travellers
Audi TT Tablet App Case Study
To support the pre-launch of the new Audi TT model, Audi ran a campaign across Fairfax Media’s The Sydney Morning Herald, The Age and Brisbane Times tablet app properties.
Myer’s Christmas Giftorium Mobile Case Study
Fairfax Media’s mobile properties had a strong impact, driving significant uplifts in ad recall and consumers' preference towards Myer.
Kia Weatherzone Smartphone App Case Study
A campaign for Kia running across the Weatherzone Smartphone app delivered strong results, driving directional uplifts in ad recall.
Fairfax Media Tablet Audience Study
A study was undertaken to explore consumers' relationship with their tablet device and to understand what role they play in the news consumption journey.