Inspired by Crafts: Award Winning Illustration, Typography, Writing & Art Direction
Filmed at the
D&AD; Awards 2015, top creatives give their advice and experiences of how
Craft can bring an idea to life.
Whether it’s illustration, typography, copywriting or art direction, crafts are an integral part of creative execution, and in this short film we see groundbreaking, award-winning examples from around the world.
The D&AD; Awards celebrate the world's very best commercial creativity in categories ranging from
Digital Marketing to
Book Design.
This film features D&AD;
Judges from 2015 including
Leigh Chandler [
Vault 49],
Gerry Human [Ogilvy & MAther],
Pete Mould [
Atomic London], and
John Goddard.
Work Featured:
Fortnum & Mason Handmade Collection,
Design Bridge,
http://www.dandad.org/awards/professional/2015/crafts-for-design/24129/fortnum-and-mason-handmade-collection/
Issey Miyake Message, TYMOTE, http://www.dandad.org/awards/professional/2015/crafts-for-design/24150/issey-miyake-message/
Anti Est,
Grid Worldwide, http://www.dandad.org/awards/professional/2015/crafts-for-design/24131/anti-est/
Turning Packaging Into
Education, Red
Fuse HK /
Y&R; Malaysia / Y&R;
Myanmar, http://www.dandad.org/awards/professional/2015/crafts-for-design/24135/turning-packaging-into-education/
Monument Valley, Ustwo, http://www.dandad.org/awards/professional/2015/art-direction/24360/monument-valley/
I Will What i
Want, Droga5, http://www.dandad.org/awards/professional/2015/art-direction/24363/under-armour-i-will-what-i-want-gisele/
805
Million Names,
Forsman & Bodenfors http://www.dandad.org/awards/professional/2015/crafts-for-advertising/24106/805-million-names/
Poachers,
Leo Burnett Sydney http://www.dandad.org/awards/professional/2015/crafts-for-advertising/24116/poachers-campaign/
Because
No Reason,
Wieden+Kennedy London http://www.dandad.org/awards/professional/2015/crafts-for-design/24157/because-no-reason/
HomelessFonts, the Cyranos McCann http://www.dandad.org/awards/professional/2015/crafts-for-advertising/24103/homelessfonts/
PwC
Extraordinary Challenges,
Deutsch http://www.dandad.org/awards/professional/2015/art-direction/24364/pwc-extraordinary-challenges/
MIC, Y&R;
Beijing http://www.dandad.org/awards/professional/2015/art-direction/24359/mic/
Your Year,
AKQA Portland http://www.dandad.org/awards/professional/2015/crafts-for-advertising/24105/your-year-directed-by-nike/
Hermès Métamorphose, DigitalLBI
Paris http://www.dandad.org/awards/professional/2015/crafts-for-advertising/24107/hermes-metamorphose/
D&AD; represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.