BRAND OVERVIEW

WAtoday combines the relevance of local news with the national strength of the Fairfax Media network. WAtoday provides Western Australian’s everything they need in news, politics, sport and important events.

Multimedia, video and audio complement breaking news, analysis, entertainment and opinion provided by some of the State’s most influential commentators, making WAtoday your complete destination for local, national and world news.

Download the WAtoday Media Kit

Contact

Liz Molyneux
National Sales Western Australia
+61 (08) 9220 1575 Email Liz Molyneux

Demographics

Gender
58% Male
42% Female
Age
  • 19% 14 to 29
  • 24% 30 to 44
  • 45% 45 to 64
  • 13% 65 Plus
Social Grade
  • 35% Social Grade A
  • 23% Social Grade B
  • 18% Social Grade C1
  • 15% Social Grade C2
  • 9% Social Grade DE
Income
  • 10% Less than $40,000 per year
  • 20% $40,000-$79,999 per year
  • 18% $80,000-$119,999 per year
  • 30% $120,000 or more per year
Lifestage
17% S.I.N.K.S
16% D.I.N.K.S
30% Families
22% Empty nesters
Occupation
  • 33% Managers
  • 6% C-Suites
  • 22% Business Decision Makers
  • 7% Technical Trades
  • 4% Community & Personal Services
  • 9% Clerical & Administrative
  • 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Dec 2015 | Nielsen Online Ratings Dec 2015.

Desktop readership

  • Unique Audience
    747,000
  • Page Views
    8,951,000
  • Time Per Person (hh:mm:ss)
    00:23:54
Source: Nielsen Online Ratings | Hybrid | Surfing | Jan 2016.
Audience

WATODAY'S AUDIENCE PERSONA