CITV (short for Children's ITV or Children's Independent Television) is a British television channel from ITV Digital Channels Ltd, a division of ITV plc. It broadcasts content from the CITV archive, as well as commissions and acquisitions. CITV itself is the programming block on the main ITV Network (ITV1, STV and UTV).

The CITV channel broadcasts from 06:00 to 18:00. The channel previously timeshared with ITV4 until 5 February 2008 when ITV4 expanded its broadcast hours to become a full 24 hour channel. As a consequence, it moved to the multiplex space on Freeview originally held by ABC1 from English and Scottish transmitters and S4C from Welsh transmitters, this meant that viewers of the latter were unable to receive the channel on Freeview unless they could receive transmissions from England. On 9 January 2012, a change in the FEC mode on the multiplex allowed CITV to broadcast in Wales on Freeview.

The CITV channel is an extension of the original afternoon children's programming block shown on the ITV channel. "Children's ITV" began in January 1983 and originally featured pre-recorded in-vision continuity links fronted by various presenters and characters from Children's ITV programmes. The strand was broadcast live from Central Independent Television's studios in Birmingham for the first time in 1987 and started to utilise regular staff presenters. The rebranded CITV reverted to out-of-vision continuity in February 1993, voiced live by Steven Ryde, who later became a producer when the strand reverted back to in-vision presentation in May 1998 and hired new presenters. In-vision continuity was phased out again in September 2004, signalling the end of CITV presentation from Birmingham after 17 years. At the start of 2007, CITV's weekday afternoon strand on the main ITV network was axed.

Mr. Bean is a British comedy television programme series of 14 half-hour episodes written by and starring Rowan Atkinson as the title character. Different episodes were also written by Robin Driscoll, Richard Curtis and one by Ben Elton. The pilot episode was broadcast on ITV on 1 January 1990, with the last television episode, "Goodnight Mr. Bean" broadcast on 31 October 1995. The final episode, "Hair by Mr. Bean of London", was a video exclusive released on 15 November 1995, but not broadcast in the UK until 2006.

Based on a character originally developed by Atkinson while he was studying for his master's degree at Oxford University, the series follows the exploits of Mr. Bean, described by Atkinson as "a child in a grown man's body", in solving various problems presented by everyday tasks and often causing disruption in the process. Bean rarely speaks, and the largely physical humour of the series is derived from his interactions with other people and his unusual solutions to situations. The series was influenced by physical performers such as Jacques Tati and comic actors from silent films.