In international relations, the term smart power refers to the combination of hard power and soft power strategies. It is defined by the Center for Strategic and International Studies as "an approach that underscores the necessity of a strong military, but also invests heavily in alliances, partnerships, and institutions of all levels to expand American influence and establish legitimacy of American action."

Joseph Nye, former Assistant Secretary of Defense under the Clinton Administration and author of several books on smart power strategy, suggests that the most effective strategies in foreign policy today require a mix of hard and soft power resources. Employing only hard power or only soft power in a given situation will usually prove inadequate. Nye utilizes the example of terrorism, arguing that combatting terrorism demands smart power strategy. He advises that simply utilizing soft power resources to change the hearts and minds of the Taliban government would be ineffective and requires a hard power component. In developing relationships with the mainstream Muslim world, however, soft power resources are necessary and the use of hard power would have damaging effects.

Carly Fiorina (born Cara Carleton Sneed; September 6, 1954) is an American business executive and a former Republican candidate for the United States Senate representing California. Fiorina served as chief executive officer of Hewlett-Packard from 1999 to 2005 and previously was an executive at AT&T and its equipment and technology spinoff, Lucent. She currently serves on the boards of several organizations.

Fiorina was considered one of the most powerful women in business during her tenure at Lucent and Hewlett-Packard. The spinoff, from HP, of Agilent Technologies – which had been initiated by her predecessor, Lew Platt – was completed shortly after she joined the company in 1999. Under her leadership, in 2002, the company completed a contentious merger with rival computer company Compaq. During her tenure, HP stock lost half its value. In 2005, Fiorina was forced to resign as chief executive officer and chairman of HP following "differences [with the board of directors] about how to execute HP's strategy."