Dodge Ram

The Ram pickup (formerly the Dodge Ram pickup) is a full-size pickup truck manufactured by FCA US LLC (formerly Chrysler Group LLC). As of 2010, it has been sold under the Ram Trucks brand. Previously, Ram was part of the Dodge lineup of light trucks. The name Ram was first used in 1981 on the redesigned Ram and Power Ram following the retiring and rebadging of the Dodge D Series pickup trucks as well as B-series vans. The truck is named for the Ram hood ornament that first appeared on Dodge vehicles in 1933. The Ram Truck is in its fourth generation as of the 2009 model year.

Ram trucks have been named Motor Trend magazine's Truck of the Year five times; the second-generation Ram won the award in 1994, the third-generation Ram Heavy Duty won the award in 2003, the fourth-generation Ram Heavy Duty won in 2010 and the current Ram 1500 won in 2013 and 2014. The Ram is currently built at the Saltillo Truck Assembly in Saltillo, Coahuila, Mexico and at the Warren Truck Assembly in Warren, Michigan, United States.

Ford F-Series

The Ford F-Series is a series of full-size pickup trucks from Ford which has been sold continuously since 1948. The most popular variant of the F-Series is the F-150. It has been the best-selling vehicle in the United States for the past 32 years, and the best-selling pickup for 43 years, and the best selling vehicle in Canada. In the tenth generation of the F-series, the F-250 and F-350 changed body style in 1998 and joined the Super Duty series.

During the post-World War II era, smaller Canadian towns had access to either a Ford dealer or a Lincoln-Mercury-Meteor dealer, but not both; a Mercury-badged version was sold at Lincoln-Mercury-Meteor dealers there from 1946 to 1968. Other than the grilles, trim, and badging, these pickups are identical to their Ford counterparts.

First generation (1948–52)

The first-generation F-Series pickup (known as the Ford Bonus-Built) was introduced in 1948 as a replacement for the previous car-based pickup line introduced in 1942. The F-Series was sold in eight different weight ratings, with pickup, panel truck, cab-over engine (COE), conventional truck, and school bus chassis body styles.

Ram Trucks

Ram Trucks referred to and stylized as RAM (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight commercial vehicles established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of Fiat Chrysler Automobiles.

Background

Ram Trucks was established as a division of Chrysler in 2010, as a spinoff from Dodge, using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.

The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat S.p.A., and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2010 calendar year. The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".