GUESS - Spring/Summer 2011 Fashion Show

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• published: 22 Mar 2011
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For Spring / Summer 2011, GUESS introduces a men's and women's collection that incorporates vintage Americana influences which the GUESS brand was built upon. The men's and women's designs continue to deliver trend defining styles and innovative denim treatments that have kept GUESS at the forefront of American designers since the companies inception in 1981. The women's spring collection is broken down into two main stories: Traveling Faire and Wild Romance. Traveling Faire, the first of the spring deliveries, is built upon American classic vintage style combined with California chic. The collection is dominated by gypsy-inspired stripes, florals and vintage washes. Women's denim is seen in lightweight fabrications which are offered in denim leggings and five pocket jeans. Patchwork detailing ties into the bohemian styling influences seen throughout the spring deliveries. As the weather gets warmer, Wild Romance, a delivery dominated by ruffles, lace detailing and chiffon layers, is introduced. Ditsy floral print dresses, shrunken cardigans and flared denim deliver that all-American iconic imagery that goes hand in hand with the brand. Summer brings the customer back to the all-American theme with Cape Heritage and Brave New World. Indigo reds and whites dominate the collection, which are accented by bleached out chambray blues, sandy pinks and washed corals. Floral printed denim takes on a more important role as does hi-waisted shorts and jeans offered in a variety of pastel washes. In addition, geometric and ikat prints are introduced alongside warmer shades of oranges and yellows which round out the collection. The men's collection takes its fashion influences from the rural Catskills area of upstate New York. The collection is dominated by casual-wear that takes fashion cues from vintage utility garments and modern silhouettes, making the collection one that is universal in its appeal to the global customer. The spring / summer deliveries are broken down into Cape Heritage and Brave New World. Cape Heritage takes fashion cues from classic vintage Americana themes. The collection mixes casual wear with soft tailored contemporary pieces. Worn and over-washed fabrics take the stage when it comes to knits and denim giving an overall relaxed vibe to the delivery. Brave New World introduces a combination of coastal and urban influences. Worn in and vintage age washes round out the collection and help complete the story of a man who has made his journey through self-discovery and come out a better man. Look for the GUESS spring / summer collection hitting stores in January 2011 along with an assortment of men's and women's accessories including handbags, footwear, watches, eyewear, jewelry, belts and small leather goods.