Rovi Corporation is a United States-based company that provides guidance technology, entertainment data, copy protection, industry standard networking and media management technology for digital entertainment devices and services. Its customers include consumer electronics manufacturers, cable television and satellite television operators, movie studios and online entertainment portals and content distributors.

Rovi was known as Macrovision Solutions Corporation (Macrovision) until it changed its name in July 2009.

Rovi was established under the name Macrovision Corporation in 1983. The 1984 film The Cotton Club was the first video to be encoded with Macrovision technology when it was released in 1985. By the end of the 1980s, most major Hollywood studios were utilizing their services. The technology was extended to DVD players and other consumer electronic recording and playback devices such as digital cable and satellite set-top boxes, digital video recorders, and personal media players. Macrovision subsequently introduced products and services for facilitating access control and secure distribution of other forms of digital media, including music, video games, Web text and graphics, and computer software.