Surf Excel

Surf Excel, launched in 1948 under the brand name ‘Surf’ in Pakistan & in 1959 launched in India as a first detergent powder. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent various changes in its Brand Communication. This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil, Persil in UK and Skip in France, Greece, Spain and Portugal. Some of the other major detergent in India are Rin and Wheel. The latest entry into the segment is Comfort, a Fabric Conditioner.

Product Range

Surf Excel products include Surf Excel, a detergent powder designed specially for washing machines as it has a low lather formula.Surf Excel Matic was launched in the year 2002. Surf Excel Matic has 2 variants Top Load & Front Load. Surf Excel Matic Top Load with special ‘Multi Active System’ molecules is specially designed to work in large quantities of water & remove tough stains in the washing machine itself. While Surf Excel Matic Front Load with its concentrated 'low foam'‘2X Formula’ is designed to remove stains without generating excess foam which is harmful for washing machine. Quick Wash is a product that saves up to 2 buckets of water and Blue is used for Fabric and Color Care. Surf Excel also has some specialist products like Gentle Wash, a liquid detergent, and Surf Excel Bar, a nil mineral detergent bar. NIL MINERAL BAR: In India HUL is the only company where NMB is manufactured.

This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Surf_Excel

Latest News for: surf excel

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Surf Excel, Rin, Wheel Powder, Lux Soap Price to Increase. Know How Much you Have ...

News18 31 Mar 2022

HUL sells products across ...

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Lux Soap, Surf Excel, Rin will cost you more; here’s why HUL is increasing prices

Zeenews 31 Mar 2022

HUL had increased the prices of Lifebuoy and Dove soaps by about 6% and 4%, respectively, in February 2022 ... .

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Hindustan Unilever factory gets World Economic Forum recognition

Financial Express 30 Mar 2022

Hindustan Unilever (HUL) said on Wednesday that its Dapada factory, manufacturing home care products including Surf excel, Rin, and Vim, has joined the Lighthouse ... Established in 2001, the Dapada site produces 3 million units per day for brands like Surf excel, Vim, Rin and Wheel.

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HUL’s home care factory joins WEF’s network

The Times of India 30 Mar 2022

TNN. Mumbai. The Dapada factory of Hindustan Unilever (HUL) — which manufactures home care products like Surf excel, Rin, and Vim — has joined the ‘Global Lighthouse Network’ ... Established in 2001, the Dapada site produces three million units per day for brands like Surf excel, Vim, Rin and Wheel ... Looking for Something?. Start a Conversation . .

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HUL’s Dapada is first FMCG factory in India to join WEF’s Lighthouse Network

The Times of India 30 Mar 2022

MUMBAI. Hindustan Unilever’s (HUL) Dapada factory, which manufactures home care products like Surf excel, Rin, and Vim, has joined the `Lighthouse Network’ ... Established in 2001, the Dapada site produces three million units per day for brands like Surf excel, Vim, Rin and Wheel ... Looking for Something?. Start a Conversation . .

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Hindustan Unilever’s Dapada factory becomes part of Lighthouse Network

Live Mint 30 Mar 2022

Packaged consumer goods company—Hindustan Unilever Limited’s Dapada factory, that manufactures home care products under the Surf excel, Rin, and Vim brands has joined the Lighthouse Network becoming the first FMCG manufacturing site in India to be accorded this status.

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HUL’s Dapada factory joins World Economic Forum’s Global Lighthouse Network

Financial Express 30 Mar 2022

The network includes sites that have implemented end-to-end digitisation across the value chain, pushing the boundaries of technological advancement ... HUL manufactures home care products and produces three million units per day of brands like Surf Excel, Rin, Vim and Wheel at its Dapada factory, which was established in 2001 ... .

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HUL’s Dapada unit becomes 1st FMCG factory in India to be recognised as an ‘Advanced ...

The Economic Times 30 Mar 2022

Hindustan Unilever Limited (HUL) announced that its ...

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TASTE TEST: Freddy's Steak House offers fine surf as well as turf

The Indiana Times 30 Mar 2022

Freddy's Steak House offers excellent surf as well the turf it's staked its reputation on ... .

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HUL’s Dapada factory joins WEF’s Lighthouse Network

Business Line 30 Mar 2022

FMCG major Hindustan Unilever (HUL) announced on Wednesday that one of its manufacturing units has joined the Lighthouse Network ... HUL’s Dapada factory manufactures homecare products including Surf Excel, Rin, and Vim. This is the first FMCG manufacturing site in India which has been accorded this status ... ....