The Laughing Cow
The Laughing Cow (French: La vache qui rit) is a brand of processed cheese products made by Fromageries Bel since 1865, and in particular refers to the brand's most popular product, the spreadable wedge.
The product
The cheese is a blend of cream, milk and fresh and aged cheeses, particularly comté, which are pasteurized to stop the ripening process. Versatile and portable because of its pasteurization process, Laughing Cow can remain unrefrigerated for a limited length of time. The archetypal Laughing Cow cheese comes wrapped in the individual serving-sized foiled wedges, and they are packaged in a round, flat box. Consumers have to pull a little red thread around the box to open it, and the foil packaging also features a red tab for opening.
The company was founded in 1921.
The Laughing Cow is available in these formats in different worldwide markets:
Triangles, squares or rectangles
Spreadable tubs
The Laughing Cow Dip & Crunch (or Pik & Croq in mainland Europe), previously named Cheez Dippers, which are snacks consisting of breadsticks and cheese spread, and these come in four varieties; original, light, hazelnut and pizza