Another senior executive of former chief executive David Gyngell's team has left Nine Entertainment, with chief revenue officer Peter Wiltshire leaving the metropolitan network where he led advertising sales for 10 years.

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Local television projects that are currently "parked" would be in production if the government aligned TV tax benefits with those of film, TV bosses say.

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Nine Entertainment's chief revenue officer, Peter Wiltshire, has become the latest executive to leave the free-to-air broadcaster after spending a decade at the network.

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Regional TV is under pressure from a tough advertising market but also the structural threat posed by metropolitan broadcasters streaming their shows live via the web to the whole country.

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Commercial free-to-air television chief executives insist that a reduction in licence fees will result in more local content but the pay-TV sector is unhappy.

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Social media is massively over-rated by marketing executives, who are afraid to look uncool, says renowned academic Mark Ritson.

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Companies need to rethink their marketing strategy to attract Chinese-speaking consumers, an expert says.

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Communications Minister Mitch Fifield is defying pressure from some Labor senators to split his media reform bill.

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Billionaire Gina Rinehart will argue details such as her weight, whether her father cheated at tennis and the colour of her mother's hair in her claim against Channel Nine and production company Cordell Jigsaw over the broadcast of hit TV mini-series House of Hancock.

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Football Federation Australia is aiming to open official negotiations in early April for broadcast rights to the A-League and Socceroos matches.

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News Corp sweetens chief executive's pay package and extends his tenure at the helm of Rupert Murdoch's media empire.

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The Sydney Morning Herald has surged ahead of its rivals, increasing its audience well above 1 million more than its nearest rival.

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Facebook, Amazon, Netflix and Google have moved beyond policy "geared to 20th-century views driven from worn-out dogmas" and the government has to catch up, former News Corporation Australia chief executive Kim Williams said.

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Author and journalist Lisa Pryor has settled her defamation case against the Australian Financial Review and controversial former Labor leader Mark Latham.

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• COMMENT

Any move by Optus to rebrand itself as Yes would be stupid and almost certain to end in tears.

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WIN Corporation has lost the opening skirmish in its attempt to have Nine Entertainment stop live streaming its channels into its regional broadcast areas via the internet.

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Bermuda-based billionaire Bruce Gordon is betting on Nine Entertainment, in a complex accord with Deutsche Bank that accounts for the recent mystery share purchase.

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Sportswear company Nike has suspended its sponsorship of Maria Sharapova after she admitted testing positive to a banned drug.

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Singtel-Optus has considered changing its brand to the word "Yes" and is set to launch a massive marketing campaign to spruik its entertainment services in a bid to win more customers.

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Governments could have raised "unbelievable amounts of money" by taxing the internet in its infancy, former treasurer Peter Costello says.

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SBS managing director Michael Ebeid has brushed off outgoing ABC boss Mark Scott's suggestion that the two public broadcasters should explore a merger.

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Passage of the Turnbull government's changes to media ownership regulation remains under pressure with just two crossbench senators committing their support for the proposed reform.

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As Peter Costello, the new chairman of Nine Entertainment Co, sat next to the Prime Minister Malcolm Turnbull last Wednesday, the ghost of Kerry Packer made its imposing presence felt at the table.

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Optus approached Foxtel about using its distribution to screen English Premier League games for the lucrative pubs and clubs market.

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Todd Sampson plans to back a new tech start-up after taking on his third board role with a company which matches high profile consumer brands with Instagram 'influencers'.

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Seven West Media has signed a deal to have its content from shows such as My Kitchen Rules and Home and Away streamed on Google's online video platform YouTube.

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Seven West Media chief digital officer Clive Dickens has been named the new chairman of Freeview, the free-to-air industry's digital television service.

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Aussie fans will get to watch their team on free to air after last minute breakthrough.

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A peak doctor's group has called for a ban on alcohol advertising during live sport in the evening and an end to the sponsorship sports teams and tournaments by alcohol companies.

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