Atlantic Records (Atlantic Recording Corporation) is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz. Over its first 20 years of operation Atlantic earned a reputation as one of the most important American independent recording labels, specializing in jazz, R&B and soul recordings by African-American artists, a position greatly enhanced by its distribution deal with Stax Records.

In 1967 Atlantic became a wholly owned subsidiary of Warner Bros.-Seven Arts, now the Warner Music Group, and expanded into rock and pop music, signing Cream, Led Zeppelin, Yes and Foreigner. In 2004 Atlantic Records and its sister label Elektra Records merged into Atlantic Records Group.Craig Kallman is currently Chairman of Atlantic Records. Label co-founder Ahmet Ertegün served as Founding Chairman until his death on December 14, 2006 at age 83. The label also has a number of deals with previously independent labels such as Must Destroy (which brought Goldie Lookin Chain and The Darkness into the label) and VP Records in Jamaica, home to reggae artists such as Sean Paul.

Juaquin Malphurs (born May 31, 1986), better known by his stage name Waka Flocka Flame, is an American rapper signed to 1017 Brick Squad and Warner Bros. He is a Southern hip hop artist best known for his singles "O Let's Do It", "Hard in da Paint" & "No Hands", along with his debut album, Flockaveli. Waka Flocka Flame has announced that his second album, Triple F Life: Friends, Fans and Family, will be released during the spring of 2012.

Juaquin Malphurs was born in South Jamaica, Queens, New York in 1986. His family eventually settled in Riverdale, Georgia. He is the son of Debra Antney, Gucci Mane's former manager and CEO of So Icey/Mizay Entertainment. The name "Waka" was given to him by his cousin, after the Muppets character Fozzie Bear's catch phrase, "Waka Waka". The name "Flocka Flame" was given to him by rapper Gucci Mane. Waka Flocka posed for a nude but unrevealing picture for the company PETA to boycott killing animals. The picture says "Ink not Mink". The picture design is similar to Waka Flocka Flame's album Flockaveli. Waka Flocka Flame said that he has known Gucci Mane since he was 19

Cameron Jibril Thomaz (born September 8, 1987), better known by the stage name Wiz Khalifa, is an American rapper. He released his debut album, Show and Prove, in 2006, and signed to Warner Bros. Records in 2007. His Eurodance-influenced single, "Say Yeah", received urban radio airplay, charting on the Rhythmic Top 40 and Hot Rap Tracks charts in 2008. Khalifa parted with Warner Bros. and released his second album, Deal or No Deal, in November 2009. He released the mixtape Kush and Orange Juice as a free download in April 2010; he then signed with Atlantic Records. He is also well known for his debut single for Atlantic, "Black and Yellow", which peaked at number 1 on the Billboard Hot 100. His debut album for the label, Rolling Papers, was released on March 29, 2011.

Khalifa was born on September 8, 1987 to a mother and a father serving in the military. His parents divorced when Khalifa was about three years old. His parents' military service caused him to move regularly: Khalifa lived in Germany, the United Kingdom, and Japan before settling in Pittsburgh where he attended Taylor Allderdice High School.