- published: 01 Apr 2016
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Mixmag is a British electronic dance music and clubbing magazine. It styles itself as "the world's biggest selling dance music magazine", with an Audit Bureau of Circulations (UK) audited circulation of approximately 21,250 (01 Jan 2010 - 31 Dec 2010). Launched in 1982 in the United Kingdom, Mixmag covers dance events, and reviews music and club nights.
The first issue was printed on February 1, 1983 as a 16-page black and white magazine published by Disco Mix Club — the DJ mailout service. The first cover was Shalamar, the first editor DMC’s Tony Prince and the first advertiser was a company called Technics Panasonic.
When house music began, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs to a magazine covering all dance music and club culture. Mixmag covered acid house, the subsequent rave era, the rise of superstar DJs and Ibiza[clarification needed]. The magazine claims to have coined the terms superclub and trip hop and to have launched the first legal DJ mix tapes, the Mixmag Live series. Later Mixmag, in association with their original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading.