livefyre

Cinco Dias Mobile World Congress Media Wall

Situation: Cinco Dias, a leading Spanish publication, wanted to give reporters, attendees and followers of the Mobile World Congress, the industry’s largest and most prestigious event, a way to interact with each other and join conversations across of social networks.

Solution: A Media Wall enabled anyone to follow the conversations without needing to visit several social networks, whether they were at the event in Barcelona or following from afar. The Media Wall featured two columns of real-time tweets and images- one streaming live news and updates from reporters covering the show and the other showcasing conversations from attendees and other followers.

CNET Reviews

Situation: CNET, the world’s largest reviews site, wanted to increase user engagement with the relaunch of their website.

Solution: Livefyre Reviews enables CNET users to easily rate and review products in real time and gives them a multitude of social features such as the ability to recommend and comment on each other’s reviews, embed photos and rich media, and share reviews to their social networks.

Results: According to the CNET digital team, “We already use Livefyre’s platform to run commenting across CBS’ web properties, so implementing Reviews was seamless and allows us to use the same tools our editors already know.”

Community Newspaper Holdings, Inc.

Situation: Community Newspaper Holdings wanted a way to drive audience participation within their local communities around engaging real-time content experiences.

Solution: They launched a series of audience-specific social campaigns that leveraged Live Blog, Live Chat, and Comments across their local news properties.  One property used Live Blog to engage its community by providing interactive coverage of Friday night football games, while another property used Live Blog to cover the mid-term elections with engaging real-time news updates, photos and election results. CNHI is also using Live Chat to give its audience a voice through real-time conversations with local politicians.

Results: The football pages of the CNHI property that used Live Blog to cover local Friday night football games were consistently the most popular page on their site. During prime election coverage, CNHI properties using Live Blog were seeing time-on-site doubling and averaging 4-5 minutes, showing this was a successful and easy way to increase engagement during live events.

MarketWatch Earnings Wall

Situation: MarketWatch wanted to capitalize on the growing amount of social content surrounding the stock market and integrate it into their editorial coverage.

Solution: The Livefyre-powered Earnings Wall features editorial and social content related to MarketWatch’s “Stocks to Watch” weekly feature. The hub features a mix of real-time editorial content, tweets with specific “cash tags” (hashtags with $ to denote financial info) and interactive real-time comment capabilities.

Results:  The Earnings Wall has spotlighted earnings results from more than 160 companies and raked in more than 2 million page views from nearly 600,000 unique visitors. The Wall surpassed more than 1.5 million page views in its first 30 days, making it one of the most successful product launches at MarketWatch in several years.

Mashable Comments

Situation: Mashable was building a new front-end for their website, but didn’t want to spend months also rebuilding their commenting system.

Solution: By integrating Livefyre Comments into their site, they were able to have a commenting experience on-par with Mashable’s high technology standards, while saving their tech team hours of valuable time.

Results: With Livefyre’s real-time social apps, Mashable saw record-breaking spikes in conversation:

• Article about Tumblr outage generated 4k comments.
• 40x the average comments.
• 4.7k social shares

Re/code Code Conference

Situation: Re/code’s Code Conference brings together the most influential leaders in media and technology for thought provoking discussions. Re/code wanted their readers to be able to follow the social buzz from the exclusive event in real-time as news broke.

Solution: Livefyre curated Tweets and Instagram posts from Re/code staff, conference attendees and speakers, which was displayed on Re/code’s website, in digital signage and a 3×3 ft media wall onsite at the event. Social activity was also embedded into digital signage throughout the show floor.

Results: By infusing live content throughout the entire audience experience, Re/code was able to drum up excitement resulting in 27k #CodeCon tweets from the conference and 450 million potential impressions.

Showtime “ShoSync” app

Situation: Showtime wanted to create the ultimate second screen destination for viewers to talk about their shows on www.showtime.com

Solution: With the help of Livefyre, Showtime created an iPad app that curates real-time tweets and posts about each Showtime series into an interactive application, enabling viewers to chat with each other in real-time while watching their favorite shows. Viewers can also visit Showtime’s website for the same experience.

Results: The Showtime ShoSync app was nominated for a 2013 Emmy in the category of “Outstanding Interactive Program”.

Sports Illustrated (NFL Draft LiveChat)

Situation:  For the NFL Draft, Sports Illustrated wanted to transform their website into the best place for fans to discuss picks as the draft unfolded.

Solution: Sports Illustrated created a microsite tracking all of the draft picks with a Livefyre Chat directly next to it so fans could discuss everything in real-time. The Chat also featured real-time tweets from Sports Illustrated editors.

Results: There were over 100k pieces of content curated into the Sports Illustrated Chat, incentivizing users to stay on the site with valuable content constantly coming in.

Syfy "Face Off"

Situation: Syfy wanted to activate their community and increase viewer participation with their “Face Off” reality TV show.

Solution: Syfy leveraged the Livefyre platform to power live Twitter curation, management, and API access for a “Tweet Off” campaign, where on-air prompts encourage fans to vote for their favorite makeup artist using the hashtag #FaceOff.

Results: Since launching the campaign with Livefyre, viewer participation has increased over 350%, with a 22% average weekly increase in Tweets on dates that the show airs.

Teen Vogue “Meet Bieber”

Situation: Teen Vogue wanted to engage their readers with a fun, interactive social campaign.

Solution: Teen Vogue launched a contest giving fans a chance to meet Justin Bieber, by posting a picture on Instagram and tagging it #JustinToWin. Livefyre provided the technology to aggregate all of the entries into a clean, visually appealing tiled media wall that updated in real-time.

Results: Teen Vogue received thousands of entries over the course of the three day contest.

The Sun’s X-Factor Central

Situation: The Sun wanted to transform their website into a second screen destination for fans to follow all of the social buzz about the show while it was on-air.

Solution: The X Factor Social Hub organized real-time social content by tab so viewers could view social content surrounding individual judges, contestants, #XFactor and articles from The Sun’s editors about the show. The Sun’s Social Score used Livefyre’s Heat Index to identify the contestants generating the most buzz on social networks.

Results:  There were over 125k pieces of social content selected by The Sun’s moderation team that streamed into the X-Factor Social Hub during the season, ensuring there was always fresh, high-quality for viewers whenever they visited the hub.

The Times’ The Ashes Social Hub

Situation: The Times wanted to integrate user generated content into their online editorial coverage of The Ashes tournament.

Solution: Working with Livefyre, The Times created a Social Hub that featured real-time tweets about the games, live photos from the venue, articles from their editors and live score updates.

Results: 47% of visitors returned to the Social Hub, making it a go-to resource for tournament coverage.

Time Out Global

Situation: Time Out Global’s wanted to give users a richer, more social experience on their relaunched digital platform.

Solution: Visitors can converse at every touchpoint with Livefyre’s platform. Livefyre Comments are integrated on every article on Time Out’s website and mobile app, and Livefyre Reviews gives readers the power to leave reviews on their favorite restaurants and events and comment on other user’s reviews generating a dialogue between the TimeOut Community.

Results: Dave Cook, CTO for Time Out commented, “We were looking for a social CMS to drive online conversations across Time Out properties and provide one central hub for our audiences to talk about events, restaurants and entertainment options in their cities. Livefyre is defining this new category”

Univision World Cup

Situation: To establish themselves as a leading broadcaster during the World Cup, Univision needed to build fan excitement across all channels including web. With the volume of traffic surrounding the event, the digital solution needed to be reliable and able stream content in real-time.

Solution: Univision partnered with Livefyre’s agency team to build a number of custom, brand-sponsored solutions including a Media Wall streaming real-time social content, a T-Mobile trending teams widget and Verizon-sponsored live discussion board. These interactive digital experiences kept fans engaged from the kickoff to post-game discussions.

Results: Univision led World Cup coverage in major US cities including NYC and Miami, and was able to compliment this with engaging digital experiences.

VentureBeat

Situation: VentureBeat wanted to provide their users a more holistic experience and make it easy to use the same profile across all applications on the VentureBeat network.

Solution: VentureBeat integrated Livefyre Comments, Reviews and Media Wall applications so that their users only have to log-in once no matter which application they are interacting with. This also alleviates moderation pain, as all activity can be monitored from one single dashboard.

Results: According to Ryan Boswell, VentureBeat Lead Engineer, “We’re extremely happy with everything we’ve seen so far and Livefyre Comments has really made it easier for our users to engage with content on the site, and for our writers to see all of the engagement in one place for native comments, Facebook comments, and Tweets about their posts.”