Prva (Serbian pronunciation: [pr̩̂ːʋaː]) or Prva Srpska Televizija or 1Prva (Serbian: Прва српска телевизија, on English: The First Serbian TV Station) is a Serbian commercial television network.

Launched in December 2006, the network is owned by Greek Antenna Group since December 2009. From its inception until December 2009, the network was majority owned by global media conglomerate News Corporation. From its foundation until September 2010, the network was named Fox televizija. During its time under News Corp, it also closely co-operated with News Corp owned networks in neighboring countries such as bTV in Bulgaria and Fox Turkey, sharing production capabilities on specific projects and making use of their experiences.

Fox televizija's CEO for the initial 3 plus years was Dan Bates. In March 2010, three months after Antenna Group took over the ownership from News Corp, the CEO duties were handed to Dejan Jocić.

In March 13, 2012, Prva Srpska Televizija has celebrated 2 years of work.

A its inception, Fox televizija was 49% owned by News Corporation since Serbian laws don't allow foreign-based subjects to own 50% percent or more of a television network with a nationwide broadcasting license. At that time the other 51% stake was spread among Dragan Karanović (21%), ITV2066 d.o.o. (company owned by Branko Salić, 15%), and Istočna TV d.o.o. (company owned by Zoran Popović and Branislav Bukvić, 15%). In 2008, there was a lot of buzz in the media about Fox televizija being sold to CME group, but nothing came of it.^{[citation needed]}